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BRANDING AND WEB REVITATILIZATION FOR DANV

A website and logo go hand-in-hand in defining the identity of a brand. A logo serves as the face of a business and can highlight a brand in a positive or negative light, depending on its design and effectiveness. Similarly, a website is the first impression a brand makes in this fast-paced online world.

Founded in 1992, the dermatologists at Dermatology Associates of Northern Virginia (DANV) were looking to revitalize their logo and website to re-energize their brand. With a large team of board certified dermatologists at two locations of Centerville and Sterling, DANV is one of the busiest and most well-known skincare practices in the Northern Virginia area, offering services in all aspects of dermatology including adult and pediatric care, ethnic skin, skin cancer treatment, surgery, and aesthetics.

After having a “discovery meeting” with Dr. Neeraja Mattay and her staff to understand their brand and vision, TriVision came up with the creative design of numerous logo options. The new logo, which is comprised of the acronym (DANV) for the full name of the company, uses bold lettering style, yet the “V” is softened to represent the aesthetic services of the practice. The brick orange gradient color is a reminder of the various layers of the skin in the human body. The dark purple color is used as an accent to compliment the overall color scheme of the practice. 

Part of the branding and marketing strategy for DANV was a complete overhaul of their website and marketing collaterals, which included business cards, business stationery, folders, coupons, loyalty cards and brochures. Promotional items consisting of plastic bags, pens and gift cards were also printed by TriVision as part of the campaign to promote the new DANV image.

In addition, TriVision’s professional photography team visited both DANV locations to capture the doctors, staff and equipment in action. The new photos are now displayed on the newly designed DANV website www.dermdocs.com. With an improved design and structure, DANV is now a more interactive portal where visitors can stay up-to-date with the latest skincare news and promotions. Each month, TriVision is also in charge of the design, editing and dissemination of the e-blasts of DANV’s online newsletter.

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The rebranding and marketing efforts have certainly helped DANV in their mission to expand and become a dominant force in the skincare industry within the Washington, DC Metropolitan region.

To visit DANV’s newly designed website, go to dermdocs.com.

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At $4 million per every 30 second slot, advertisers are working hard to give Super Bowl viewers something memorable.

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Lady Gaga tweets she is craving Coca-Cola and Twitter goes crazy. How celebrities generate buzz for brands because they are brands themselves ...

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AACC HOSTS 8TH ANNUAL BUSINESS MATCHMAKING CONFERENCE

The Afghan-American Chamber of Commerce (AACC) hosted yet another successful U.S.-Afghanistan Business Matchmaking Conference in Washington, D.C. on December 2nd through the 4th, 2012. The 3-day event was held at the Ronald Reagan Building & International Trade Center, and at the JW Marriott Washington, DC Hotel.

Once again, TriVision was one of the platinum sponsors of the conference where about 350 participants were registered. Attendants consisted of businessmen and women, financial organization representatives, contractors and government officials, attending both from the U.S. and Afghanistan.

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AACC is the primary non-governmental U.S. organization with the mission to further business and development of the private sector in Afghanistan. The annual conference serves as an international networking forum between potential Afghanistan and U.S. business partners to focus on ways for U.S. companies to tap into business opportunities in Afghanistan.

Keynote speakers this year included Honorable Raymond H. “Ray” LaHood, Cabinet Secretary of US Department of Transportation and His Excellency Dr. Anwar-ul-Haq Ahadi, Minister of Commerce & Industries of Afghanistan. Aside from keynote addresses, expert panels, and one-on-one networking discussions, a reception dinner was held where Mr. Nadeem Amin, president of ARG , was awarded the AACC Business Person of the Year Award.

AACC Chairman, Sulaiman Lutfi, who is also the president and CEO of TriVision, stated, The 8th annual conference built on the successes of the previous conferences and marked a distinct forward movement towards the private sector as a major priority for the U.S. government.”

TriVision provided all video production, photography and audio-visual services for the conference. Design and print of banners, flyers, folders, brochures, pens, and other promotional materials were also provided by TriVision. Since the inception of AACC, TriVision has been the agency behindAACC's marketing and media efforts, including the creation of the AACC logo/brand.

To learn more about AACC, visit their website at www.a-acc.org. To watch the marketing video produced by TriVision, please click on thumbnail to the left.

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Who's Buying What in Super Bowl 2013

Advertisers' costly plans for Super Bowl XLVII in New Orleans are becoming clear.

CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers. The usual coterie of big sponsors is more or less on board again in 2013 -- hello, Pepsi! hello Bud Light! -- accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and GoDaddy.com, both of which are also returning to the game.

Celebrities and pseudo-celebs on the ad roster will include Dwayne "The Rock" Johnson, Psy, Kate Upton, Usher, Danica Patrick and Kaley Cuoco from "The Big Bang Theory."

Story Courtesy of Adage.com

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How Celebrities Generate Buzz for Brands

Sometimes all it takes is a celebrity to get people tweeting about a brand, whether that star is a spokesperson or not. While Papa John's (No. 7) has been making headlines because of its CEO's announcement that he may cut employee hours because of the Affordable Care Act and because it is facing a $250 million spam lawsuit, on Twitter its lift last week can be attributed partly to commercials starring company spokesman Peyton Manning. As always, you can see one of those spots by clicking "More Info" in the Papa John's entry.

But tweets really picked up for the brand Tuesday night when Colorado -- where Mr. Manning plays for the Broncos -- passed legislation making pot legal. Turns out, Mr. Manning had invested in 21 Papa John's franchises two weeks prior to the election. Seeing a future where stoners inhabit every corner of the state, some people tweeted that his investment was "pure genius."

Another brand getting a big lift from a celebrity last week is Coca-Cola, according to our data from our editorial partner Bluefin Labs. While the brand is running one commercial, most of the volume came from a Lady Gaga tweet about sending her little monsters "hamburgers, fries, and coke." It was re-tweeted enough to give Coca Cola the third-biggest Twitter-chatter lift of any brand. What's remarkable is that Lady Gaga has no affiliation with the soft drink; her tweet was completely organic. But it's not surprising that her message was retweeted. She was the first person to surpass 20 million followers on Twitter and she often uses her profile to interact with her fans, making them very engaged with whatever she says.

Story Courtesy of Adage.com

   
 
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