2013 | Volume 8

TriVision Buzz
 

Kabul

TriVision BUILDs Media BROADCAST Studio for UNITED STATES Embassy in Afghanistan

TriVision was recently awarded and executed a contract for the U.S. Department of State to build a media broadcast studio for the United States Embassy in Kabul, Afghanistan.

The U.S. Embassy needed this media studio to produce professional public service announcements, ready-made video press releases for media stations, as well as B-roll footage to support news and information dissemination. The overall objective of the project was to get the Embassy to fully utilize the power of social networking and emerging communication technology.

TriVision was the perfect fit for this task, given their past experience having built several other studios for clients like Vice President Al Gore and the Interior Ministry of Afghanistan.

Besides the studio design and construction of the facility, TriVision also provided AV equipment procurement, installation and training.

To begin, TriVision provided the Embassy with an overall plan of action, as well as created 3D renderings of the studio design in order to meet all the RFP objectives. Upon their approval, TriVision began the construction phase of the studio.

Most of the AV equipment was ordered and delivered from the United States. After the equipment was installed, a 2-week training period took place where TriVision members trained the local Embassy staff with the operation and maintenance of the cameras and equipment.

The project was successfully completed and the U.S. Embassy in Kabul, Afghanistan is now self-sufficient in using the newly constructed media studio for all its production needs.

TriVision is proud to be part of this project and looks forward to working with the U.S. Embassy in Kabul in future projects.


 
Miss USA 2013

MISS VIRGINIA USA 2013, SHANNON MCANALLY,

TALKS ABOUT Brand Placement at Miss USA

Our TriVision Buzz host who also happens to be the reigning Miss Virginia USA, Shannon McAnally, was a proud contestant at the Miss USA Pageant 2013 held at Planet Hollywood in Las Vegas, Nevada.

When asked how she felt about the experience, McAnally said, “Being part of Miss USA was an amazing experience and has really opened my eyes to the significant role brand marketing and corporate sponsorship plays in making events like this possible.”

The dominant brands and corporate sponsors at the competition once again were from cosmetics, beauty, fashion, and destination industries, promoting to and capturing over 5 million viewers across the country on NBC.

Brand sponsorships at beauty pageants (as well as sporting events), are an essential part of the business. Since promotion is the best way for a brand to communicate with their target market, many companies use corporate sponsorships as a quick and effective marketing tool to reach mass amounts of people with a common interest.

For example, as a presenting sponsor at Miss USA 2013, Farouk Systems, the maker of Chi Ceramic hair styling products, sent a team of their creative stylists to style the 51 contestants for all the preliminary rounds, photo shoots, and live telecast of the competition. In turn, their brand and products gained exposure in a national and global scale.

It is probably safe to say that brand placement and sponsorship play a vital role in the success of pageants and competitions.


 
Did You Know

What Does the Color in Your Logo Say About Your Company?

Story by Emily Baird,
Design Specialist at TriVision

A truly great logo becomes synonymous with a company’s brand, and in light of Yahoo’s official logo overhaul unveiled on September 5th, we’ve decided to outline a few things your company’s logo says about your brand: color edition.

A study of the world’s top logos found that a majority of companies, at a whopping 33%, use the color blue. This is a pretty high number considering the amount of colors to choose from. 29% of companies use red and following close behind, at 28%, many companies use grey/black. Lastly, about 13% use some form of yellow or gold. While there are many variations in color usage, one thing is for certain: most companies, actually 95%, use only one or two colors.

Keep this list in mind when choosing a color for your logo:

Blue: Blue represents trust and stability. This is why a vast majority of companies use the color blue in their branding. can be tricky but the following basic color psychology can help lead you down the right path. Here is a basic color breakdown:

Purple: Purple represents creativity, mysteriousness, and sophistication. Purple can also be associated with royalty.

Red: Red is representative of action and energy. It is eye-grabbing and can evoke a passionate response. Red, however, can also be considered aggressive.

Orange: Orange is energetic, friendly, and confident. It signifies a strong work-ethic and is engaging and productive.

Yellow: Yellow is optimistic associated with warmth and motivation. Generally associated with the sun, it is the first color the eye registers.

Pink: Pink represents femininity, romance, and youthfulness. While light pinks has sentimental tones, hot pinks have high energy.

Green: Green represents nature and serenity. It can imply good health and growth. Green is often used in eco-friendly companies. Deeper greens can be associated with wealth or prestige and lighter greens are considered peaceful.

Brown: Brown represents dependability and simplicity. It is also associated with nature and strength.

When choosing colors for your logo, there are three things you need to remember:

1. Your audience – Who are you trying to appeal to?
2. Research your competitors – What are they doing? What should you be doing differently?
3. Appeal – What colors are you not only going to love today but also in 20 years?

Understanding different aspects of color and how they relate to your brand can help you create a durable targeted identity.


 
What's Trending

The Internet is about to Become More Crowded

Story by Emily Baird,
Design Specialist at TriVision

Ever since the mid-1990’s, visiting the internet has usually been linked to a basic three letters:.com. It’s the most commonly used suffix on the internet and represents more than 100 million web sites, basically taking over the name “web.” The first dot com was registered in 1985, over 27 years ago. Since then, the internet has come a long way, and it’s about to take its next big jump.

Until now, the largest expansion of top domain names occurred in 2001, and it’s about to happen again. It has been announced that the new domain expansion will include about 1,900 additional new web domain names. Over the next couple of months, users will be able to visit sites at .luxury, .gay, .mom, and .bible just to name a few.

The question is, how will this affect your marketing and your business? There are two ways to look at it. On the one hand, it will make your domain name targeted to a specific market group, which is key in marketing. It also helps you clearly define your presence on the internet and establishes a purpose. But on the other hand, there is also the possibility that choosing something so obscure may require too much of your audiences' brain power. If we are capable of forgetting whether a site is a .com or a .org, how will we ever remember whether we are visiting a .luxury, .music or even a .party?

Getting used to all the new domain names is going to be difficult and will certainly introduce a new way of search logic. But on the contrary, it stems the possibility that communities will unite under certain top-level domains. For example, people who enjoy dancing may unite under a .dance.

So far, the number 1 prioritization has been taken by The Vatican, or the Pontifical Council for Social Communication. The Council even applied for a domain in Chinese characters, that when translated means Catholic. Republicans have acquired .gop – although Democrats haven’t acquired a .dem yet which is still unclaimed. This could cause exponential discrepancies between parties or any competing organizations that do not get the opportunity to equally claim ground.

Like anything new, these new domain developments are going to take some getting used to. We are used to a beautifully crafted easy-to-understand information portal that is now going to quite possibly give us the largest headache in the post-millennium.

It’s not going to be easy and it is certainly going to test our brain power and memory. But maybe that’s not so bad after all. Just remember to hang on to your business cards!

 
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