NOVEMBER ISSUE | 2011
NOVEMBER ISSUE | 2011
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TriVision Launches New Website for Video ProductionTriVision Studios is proud to announce the launch of its new website dedicated to all things video: www.trivisionstudios.com. The goal of the site is to have a comprehensive online hub featuring TriVision’s video production services and multimedia solutions, separating it from many of TriVision’s other marketing services.
The new site features an extensive amount of information and samples of TriVision’s past work related to video. The portfolio section displays numerous video pieces TriVision has completed in the recent years for a range of clientele - from government to large corporations, small businesses, NGOs and educational institutions. In addition, a “Virtual Tour” of TriVision’s spacious studio facility is also displayed.
As many businesses and institutions have started to embrace video, primarily on the web, TriVision has taken the extra measures needed to meet the high demands of the growing video production market. To visit TriVision’s new video website, please go to www.trivisionstudios.com. |
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HAVE YOU VISITED THE U.S. Botanic Garden HOLIDAY EXHIBIT?
The Botanic Garden is one of the oldest botanic gardens in North America. Its mission is to inform visitors about the significant value of plants to the well-being of humankind and to earth’s fragile ecosystems. It also highlights the diversity of plants worldwide, as well as their aesthetic, cultural, economic, therapeutic and ecological significance. During the holiday season, plants have always played an important role, from the fragrant conifers and other evergreens used for wreaths and holiday trees to mistletoe, poinsettia and other holiday blooming plants. 
TriVision was able to successfully edit the raw footage that was provided within a very tight time frame. The final result, which included closed captioning and DVD authoring, was well received by the staff at the Botanic Garden. To watch the video piece produced by TriVision please click on the thumbnail to the left. To read more about the U.S. Botanic Garden, visit their website at www.usbg.gov. |
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AACC Hosts 7th Annual Business Matchmaking ConferenceThe Afghan-American Chamber of Commerce (AACC) hosted yet another successful U.S.-Afghanistan Business Matchmaking Conference in Washington, D.C. on November 13th through 15th, 2011. The 3-day event was held at the Ronald Reagan Building & International Trade Center, as well as at the JW Marriott Washington, D.C. Hotel.
About 350 participants registered for the conference, which consisted of businessmen and women, financial organization representatives, contractors and government officials, attending both from the U.S. and Afghanistan. AACC is the primary non-governmental U.S. organization with the mission to further business and develop the private sector in Afghanistan. The conference served as an international networking forum between potential Afghanistan and U.S. business partners to focus on ways for U.S. companies to tap into business opportunities in Afghanistan. These business opportunities exist in industries such as agriculture, food processing, telecommunications, information technology, transportation, logistics, construction and infrastructure, among others. 
According to AACC president, Don Ritter, "With ’transition’ away from vast military spending in Afghanistan, boosting the private sector is the only way to begin filling the economic gap”. Aside from keynote addresses and expert panels, opportunities for private discussions were provided by an evening welcoming reception, networking breaks between meetings, business luncheons, one-on-one networking discussions and a dinner reception featuring the presentation of the AACC Business of the Year Award to Mr. Ishan Farid Khwaja, an I Group - Ford Motor Company collaboration in Afghanistan. AACC Chairman, Sulaiman Lutfi, who is also the executive director of TriVision Studios, stated, “This 7th annual conference marked a distinct forward movement towards the private sector as a major priority for the U.S. government.” Moreover, AACC announced activities about its recently Northern California Chapter, its first outside of the Washington D.C. area. The California Chapter which is based in Fremont and has a 3-month Interim Board with officers, seeks to develop relations with Silicon Valley companies over opportunities in Afghanistan. As a platinum sponsor, TriVision Studios provided all video production, photography and audio-visual services for the conference. Design and print of banners, flyers, brochures, pens, notepads and other promotional materials were also provided by TriVision. Since the inception of AACC, TriVision has been the company behind most of AACC's marketing and media efforts, including the creation of the AACC logo/brand. 
To learn more about the Afghan--American Chamber of Commerce, please visit their website at www.a-acc.org. To watch the marketing video produced by TriVision, please click on the thumbnail to the left. |
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Beyonce SAYS "Fix My Website"Starlet Seeks New Web Presence to Match Her Burgeoning BrandOne of the biggest stars in the world -- Beyonce -- has turned to Madison Avenue to offer up some branding help.
"Beyonce herself hates the website because she doesn't think that it looks like who she is as an artist, someone who likes fashion and art and photography and travel," said one executive familiar with Ms. Knowles' plans. "She has all sorts of interests and wants to communicate that," said the person, adding that the star wants the new site to be "daring and forward-thinking." The site is now formatted like a blog, largely centered around the posting of Beyonce-related news once or twice a day, such as a link to an article or a music video. Ms. Knowles is known best as a singer, but she's also starred in several films and has several lucrative product-endorsement deals, including one with L'Oreal. She's a marketer in her own right, too, with her House of Dereon clothing line and her fragrances, Beyonce Pulse and Beyonce Heat. As busy as she may be (among other things, prepping for the arrival of her first child with hip-hop mogul husband Jay-Z), Ms. Knowles is understood to be making time to be personally involved in the online project, even willing to meet agencies in person. Added the executive: "She was the client and ultimate decision maker, which could be a cool opportunity for an agency -- but given how thin the brief was, not sure if that's a good thing or a bad thing."
For those out there who complain that marketers operate on tight deadlines, the world of entertainment is a lot tougher. Beyonce's team was said to have asked for a turnaround of about 48 hours. One reason she may be looking for a fresh look for her website is she's out from under her previous manager, under whom the current website was created. Ms. Knowles was formerly managed by her father, Mathew Knowles, but the two split professionally earlier this year. She is now under the management of Parkwood Entertainment. Representatives for Beyonce did not return a request for comment by press time.
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Kids' TV Networks Face the Mystery of Missing ChildrenNielsen, Nickelodeon and Others Try to Figure out Why Ratings Dropped as High as 20%Where have all the kids gone?
Viacom CEO Philippe Dauman said the drop represented an "anomaly" or "aberration," and added that Viacom would work with Nielsen to determine what may have caused the measures. Nielsen is working with Viacom to "conduct an exhaustive assessment" of its national TV ratings, a spokeswoman said. Nick isn't alone. Trouble spots have emerged at other kiddie cable outlets. Nickelodeon, Time Warner's Cartoon Network and Walt Disney's Walt Disney Co. XD have all seen some declines in recent weeks, said Barclays Capital media analyst Anthony DiClemente in a recent research note. At Cartoon Network, the live total day audience aged 2 to 11 was down 15% in the week ended Nov. 6 and 18% in the fourth quarter as of Nov. 9. A Cartoon Network spokesman said the ratings decline is due to comparison with viewership of a popular "Scooby Doo" movie feature in the year-earlier period.
Taken together, though, there is a concern emerging over the TV interests of little children, those viewers whose leisure habits the boob tube has long helped mold. Or at least it did before technology of the future arrived to upset the practices of the past. Unlike their parents and grandparents, kids today have a lot more entertainment options and a lot more screens. Longer term, it raises the concern whether toddlers and preteens, the generation whose media habits are the least ingrained, may be migrating away from the traditional TV screen before watching it becomes a tradition at all.
Indeed, a January 2010 study from the Kaiser Family Foundation determined that viewership of regularly scheduled TV programming by children ages 8 to 18 had declined by 25 minutes a day. While the younger set continues to watch TV, more "is either prerecorded or watched on other platforms," the report found. "It's very likely not a decline in media use overall but a shift to another type of media," said Mark Tremayne, an assistant professor of communication at the University of Texas at Arlington. TV executives have seen these drops in the past. The industry experienced a similar moment in 2003, when Nielsen found young men between the ages of 18 and 34 -- one of the demographics most coveted by advertisers -- were no longer showing up as they had in the past. Within a year, however, those same young men had returned to the TV screen. It remains to be seen whether their prodigal sons and daughters will return as well.
Story Courtesy of Adage.com |
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Awareness is no problem for Ms. Knowles, of course, but apparently, her web presence is. Industry executives say that the starlet's team recently contacted advertising agencies, asking them to pitch ideas to revamp BeyonceOnline.com. 
In mid-September, Viacom executives found what executives later called an "inexplicable" glitch in viewership for the company's popular child-oriented cable network Nickelodeon: Nielsen posted a ratings decline ranging from 15% to 20%. 
"Children's overall media use has actually increased but is split between TV, video games, computers, social networking, DVDs, music and other types of formats," said T. Makana Chock, associate professor at Syracuse University's S.I. Newhouse School. "They are also multitasking more frequently." 
