TriVision Buzz | May Issue 2011

	Branding CAMPAIGN for The World Bank Recently, TriVision Studios was approached by The World Bank to design a brand identity and introductory tutorial video for the launch of myHr, an intranet service for the staff of The World Bank human resources department. TriVision led the marketing campaign for myHR by designing at least five logo options, in addition to consultation and basic editing of the message behind the brand. Designing posters, banners, postcards and other marketing collaterals was another task TriVision undertook as part of the branding and marketing process. Furthermore, the two and a half minute motion graphics video tutorial of the online portal that TriVision produced was an instant hit. The high-definition video piece outlines the function and usage of myHR in a simple and illustrative way, through colorful animation, 2-D graphics, typography, music and voiceover. To watch the video which is now posted on The World Bank’s intranet, please click on the thumbnail to the right. Overall, the mission to launch myHR successfully and create a “buzz” around it was completed without a hitch, and the staff at The World Bank was extremely pleased with the outcome. The video piece along with all the marketing collaterals that TriVision designed, have been disseminated to World Bank locations all around the world. TriVision is proud to be of service for The World Bank and looks forward to working with them on future projects.


	Website & Logo DESIGN for DC Sun Limo Not long ago, TriVision Studios designed the logo and website for DC Sun Limousine, a limo rental company serving the Washington, DC Metropolitan Region. Committed to providing luxury transportation at affordable rates, DC Sun Limo offers a variety of fleet, from charter minibuses to H2 hummers and limo buses. In addition to generating the DC Sun Limo logo, business cards, TriVision developed a professional website with up to 20 HTML pages, rollover buttons, tables, charts and forms for estimate requests. TriVision also integrated within the site E-Commerce tools, such as PayPal, so customers can make instant online reservations and purchases. To visit the website designed and developed by TriVision, please visit dcsunlimo.com. To see how TriVision can achieve your branding and online objectives, please call 888.600.5528 or email design@trivision.tv.


	Haider Salim & Hangama U.S. Tour 2011 TriVision Studios is proud once again to promote the concert of two of Afghanistan’s most prominent artists, Haider Salim and Hangama. The concert will be held on Sunday, May 29, 2011 at the Grove of Anaheim in Anaheim, California. The duo’s successful concerts earlier this year both in California and in Virginia were sold out performances and it is expected to be sold out again this time around. Both artists belong to a short list of surviving singers from Afghanistan’s 1970s musical era who have been able to maintain their popularity throughout several decades among both young and older generations alike. To watch the TV commercial TriVision produced which is broadcast daily across North America, please click on the thumbnail above.


	Why LinkedIn Is a Scary Monster *Today's Hot Stock Item Should Take Note of Past Dot-com Valuations* Last week, career site LinkedIn Corp. went public at $45 a share, and giddy stock traders promptly bid up the price past $100 a share -- giving the overhyped stock a market cap above $10 billion. At that market cap, investors paid the equivalent of about $98 for each of LinkedIn's 101 million registered users. So how much revenue did LinkedIn generate last year per user (based on average number of users)? $3.34 per user. LinkedIn reported net income of $15.4 million in 2010 (when the company became profitable) on revenue of $243.1 million. The company today was trading at 650 times its 2010 earnings and 41 times last year's revenue. This monster valuation seems eerily familiar: Back in the dot-com bubble of 2000, TMP Worldwide's Monster.com was all the rage. Investors happily paid north of $150 a share (before a stock split). TMP commanded an $8.4 billion market cap at its early 2000 peak. TMP's early 2000 10-K boasted: "Through Monster.com, our clients have access to over 3.2 million unique resumes of which over 2.2 million are active, and our resume database is growing by an average of more than 10,000 resumes daily." TMP in 2000 made net income of $57 million on revenue of $1.3 billion. But then came the stock market's monster crash. Monster.com survived. Monster Worldwide (as the public company is known today) last year generated revenue of $914 million (nearly four times the revenue of LinkedIn), up from recessionary 2009 but well below the level of 2008 ($1.3 billion). Monster last year had a net loss of $32.4 million. Monster has a market cap of $1.9 billion, a fraction of its bubble-era peak. Beware of monster valuations. They can be scary. Story courtesy of Adage.com


	Five Reasons You Need to Focus on Earned Media The Most Trusted Information Comes Not From You, but From Your Customers Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. But earned media is gaining momentum, and for good reason. Today, it's earned media impressions that are building brands and paving the way for an open dialogue between companies and their customers. If you've been ignoring this trend, then you're missing a critical piece of the revenue puzzle. Here are five reasons to start thinking about it. Earned media is the most trusted and credible form of content for a brand The most trusted source of information about your company comes not from you, but from your highly satisfied customers -- otherwise known as your brand's advocates -- in the form of the content they create such as reviews, recommendations, ratings and stories about their experiences. Social media has amplified the sheer quantity and reach of earned media Earned media has always held value, but in the always-on social world, consumers' experiences with each other can make or break your brand almost immediately. The best earned media is created by your brand's advocates. Every brand has them; they're your highly-satisfied customers, and they recommend your brand and products without being paid to do so. Thanks to social media, it's easier than ever to get them creating content for you by finding and engaging with this base of your customers. Conversion rates are higher and ROI is undeniable Earned media offers the highest value to both brands and consumers due in part to its trust-ability and growing reach, which we've already discussed. This, in turn, drives conversion rates and ROI. Let's take a closer look: Conversion rates: When compared to traditional paid media, which yields conversion rates of 1% or less, companies that replace their paid media with trusted, highly effective earned media see conversion rates of 5% or higher. Return on investment: Higher ROI is possible because earned media is cost-effective in the sense that companies don't pay directly for the content like they do with paid content. Instead, the investment comes from building a relationship with your customers -- and by identifying and rallying your brand's advocates to spread word-of-mouth. Earned media lasts Earned media has both reach and staying power: While offline word-of-mouth reaches just a handful of people, online word-of-mouth can reach millions -- and will continue to live on through searches and indexed content indefinitely, and your highly satisfied customers will continue to create earned media for your brand for years to come. Earned media is measurable There are dozens of tools that enable marketers to calculate quantity and quality of earned media. These tools can track the impact of earned media on open rates, click through rates, and conversion rates, and this enables marketers to harness the proven power of word of mouth and track its impact as precisely as a pay-per-click or email marketing campaigns. Earned media is changing the way we view our brands and business models. By shifting attention to earned media, brands can build deeper long-term relationships with their most-engaged customers, which will have lasting benefits in terms of ROI, rewards, and revenue. Story courtesy of Adage.com

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Why LinkedIn Is a Scary Monster
Career site LinkedIn Corp. went public at $45 a share, and giddy stock traders promptly bid up the price past $100 a share...
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