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Pace Global, the Power of IntegrationPace Global is a leading energy consulting and management company that combines deep industry knowledge with commercial, technical, financial, and regulatory expertise to help organizations maximize value and manage risk in today’s complex energy and environmental markets. For more than 35 years and in over 60 countries, Pace Global has worked closely with its clients to define strategies and implement solutions.
TriVision Studios took over Pace Global’s marketing campaign in April 2010 when the company was looking to revitalize its website and brand, including its products, the ECM Hub and NorthStar. TriVision not only provided branding, design, and consultation services for Pace Global, but also developed a complete new website consisting of over 150 dynamic pages with multiple features and capabilities. TriVision also provided copy editing of content for the site. The site www.paceglobal.com was finally completed and launched in February 2011.
TriVision collaborates with the staff at Pace Global on an on-going basis, performing multi-dimensional tasks relating to their marketing, brand, website, design, video production and copy writing. To visit Pace Global on the web, please click on www.paceglobal.com, designed and developed by TriVision Studios.
To find out how TriVision can help achieve your marketing goals, please contact |
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Center for the Study of Presidency and CongressBeing only minutes from the capital city of Washington, DC, TriVision Studios has had the opportunity to work with various government and political organizations. Recently, TriVision provided video production services for the Center for the Study of Presidency and Congress (CSPC), a non-profit organization with the mission to promote leadership in the Presidency and the Congress to generate innovative solutions to current national challenges.
With a history trailing from 1965 when it used to be the Library of Presidential Papers, CSPC consists of an impressive board of trustees, including Honorary Chairmen, Former Presidents Jimmy Carter, George Bush and Bill Clinton. Among other things, the Center strives to educate and inspire the next generation of America’s leaders to incorporate civility, inclusiveness, and character into their public and private lives and discourse. TriVision has provided live video coverage of events by CSPC on multiple occasions and looks forward to assisting the organization again in the future. To learn more about the Center for the Study of Presidency and Congress, visit www.thepresidency.org. |
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Why Media Companies Will Feel the Pinch if AT&T &
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TV is Still on Top Among MediaAmong Media, TV Is Still on Top as Time Spent on the Web Grows, but Ad Dollars and Viewers Stick With TVThe internet is consuming ever more of our waking moments, not to mention ever more ad spending, but that doesn't mean that traditional media is the loser. At least not when "traditional media" means TV. The durability and growth of TV has to come as a surprise to many who predicted that TV dollars would shift to the web along with the growing amount of time consumers spend entertaining themselves on Facebook, Hulu and YouTube. EMarketer estimates that $64.5 billion will be spent on TV advertising next year, almost double the amount marketers will spend on the internet. "TV remains supreme because it's still seen as a mass-reach vehicle that drives awareness," Mr. Ramsay said. But in an age of simultaneous media usage where one media often drives another and back again, it will become harder to justify discrete budgets. Simultaneous media consumption has become a regular habit among Americans, according to Nielsen Co. Since 2009, around 60% of the TV audience has been regularly clicking through the internet while watching their favorite shows, a fact that is more astounding when considering we're watching more TV than ever, averaging about 35 hours per week in early 2010, vs. 33 hours a week in 2009. But we're not distracting ourselves into oblivion. It turns out that people aren't watching Fox's "Glee" while checking e-mail, but they are more likely commenting on the latest episode on Twitter and Facebook while scrolling through websites such as IMDB to check a particular actor's resume or scan synopses of previous episodes.
"The internet is fueling the TV content," Mr. Ramsay said, noting how the two media have become much more blurred. And as more people adopt the practice of watching internet content on their TV screens, whether via specialized set-top boxes or even a jerry-rigged set up, it will become harder to discern where TV begins and the internet ends, Mr. Ramsay said. "We're already staring to see the semblance of this now," he said, "but TV will remain dominant for some time." Story courtesy of Adage.com |
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If AT&T and T-Mobile become one entity, the marketer will have to let T-Mobile's 34 million subscribers -- and any potential customers -- know that it's all just AT&T. (Last time, the tagline was "Cingular is now the new AT&T"; AT&T spokesman declined comment for this story.)
"A combined AT&T and T-Mobile would be almost three times the size of Sprint, the third largest wireless competitor," the company said in a statement. "If approved, the merger would result in a wireless industry dominated overwhelmingly by two vertically-integrated companies that control almost 80% of the US wireless post-paid market. ... The DOJ and the FCC must decide if this transaction is in the best interest of consumers and the US economy overall, and determine if innovation and robust competition would be impacted adversely by this dramatic change in the structure of the industry." 
According to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the "recovering economy," but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet. 
"Even though online advertising has been robust, it hasn't stopped advertisers from keeping the bulk of their budgets right on TV," eMarketer CEO Geoff Ramsey said, pointing out that even in spite of consumers' healthy appetite for content on laptops and cellphones, it's not having any discernible effect on their TV habits, or on the amount of money marketers are looking to spend to get in front of their faces. 