TriVision Buzz | June Issue 2011

	NIH Health Awareness Videos for Diabetes Self-Management Last spring, TriVision Studios produced instructional videos for Healthcare Technologies and Methods (HTM), a healthcare IT company located in Northern Virginia. With support from the National Institute of Health (NIH), HTM is developing new methods of educating patients with diabetes, using a combination of cutting-edge technologies and unique health literacy approaches. TriVision worked with HTM to develop instructions on diabetes self-management with novel, high quality videos and printed handouts that are presented to patients via multiple modalities. The videos were shot in the TriVision studio facility and on-location at several sites. In addition, TriVision designed the logo for HTM which was displayed throughout the videos and printouts. This complex project demonstrated the importance of excellent collaboration and teamwork between TriVision and its clients. Upon successful completion of clinical trials, this new system for diabetes education will be implemented by healthcare organizations nationwide. For more information about this project or about HTM, contact Alan Letzt, President, at 540.751.1100 or at ALetzt@earthlink.net. To watch one of the video pieces produced by TriVision, please click on the thumbnail to the left.


	Suraya Sadeed, Author of "Forbidden Lessons in a Kabul Guesthouse" The True Story of a Woman Who Risked Everything to Bring Hope to Afghanistan Recently, TriVision Studios was approached by Suraya Sadeed to run her marketing campaign to promote her book, Forbidden Lessons in a Kabul Guesthouse. The book which has received critical acclaim and quickly become a bestseller in Europe, tells the true story of Suraya Sadeed, an extraordinary woman who gave up her U.S. lucrative business to run aid, education and hope into one of the most war-ravaged and dangerous places on earth. Forbidden Lessons in a Kabul Guesthouse describes Suraya’s journey as she went to areas where aid agencies, journalists and politicians feared to tread, defying warlords, drug traffickers, warring militias and the Taliban to bring help to those who mattered most - the suffering women and children. By camelback, bullet-pocked helicopter, ancient boat, horseback and on foot she traveled where others refused to venture, using her unquenchable spirit and her stubborn will to bring love, laughter, knowledge and caring to those who had nothing. At times beautiful, evocative and full of light, her story plumbs the depths of human suffering in a country ravaged by war – one in which Suraya never loses her humanity and her heartfelt love for those she has come to help. This incredible true story will keep readers turning the pages, and crying tears of laughter, and tears of compassion, at every turn. TriVision designed the Suraya Sadeed brand/logo, as well as developed a professional website www.surayasadeed.com. In addition, TriVision leads her marketing and social media campaign. Forbidden Lessons in a Kabul Guesthouse is currently sold on Amazon.com, Barnes & Noble and Borders. To order her book, please click here.


	Tablet Users to Nearly Double by Early Next Year 12% of U.S. Web Users Owns or Uses a Tablet like the Apple iPad Americans with tablets such as the Apple iPad remain a distinct minority among U.S. internet users, a new study said today, but they're growing quickly and very often using their tablets to pay for digital content. Some 28 million U.S. web users between 8 and 64 years old own or use tablets -- 12% of the U.S. "internet population" in that age range -- according to the study from the Online Publishers Association and Frank N. Magid Associates. And their ranks will grow to 54 million, 23% of the U.S. internet population from 8 to 64, by early next year, the study found. While the desktop and laptop internet has taught us to expect free content, moreover, we're buying tablet content in the form of apps, the study confirmed. "Seventy-nine percent of app downloaders paid for content in the last year, which provides a great opportunity for publishers to generate new revenue streams," Pam Horan, president of the OPA, said in a statement accompanying the research results. But they don't want to do all their content shopping in app stores like Apple's, according to the study. "The study also revealed that consumers prefer content bundling and payment options to buy content through a variety of sources including direct from publishers," Ms. Horan added, "rather than only through app retail stores." That's good news for app publishers from Time Inc. to The New York Times to Netflix, which owe Apple a 30% cut of the revenue when sales take place in the App Store or within apps themselves. When consumers buy app content directly from a publisher, Apple doesn't get a slice. On average, those who have downloaded apps on tablets have spent $53 on apps in the last year. The results derive from a nationally representative online survey of 2,482 people between 8 and 64 years old, fielded from April 15-20, according to the OPA and Frank N. Magid Associates. Nearly 83% of the respondents were between the ages of 18 and 64. Story courtesy of Adage.com


	Meet the Ex-Googlers Running Facebook They've Made Their Money at the Search Giant, and Now They Want to Kill It The Burson-Marsteler debacle -- Facebook's disastrous attempt at an anti-Google smear campaign -- is an example of how heated things have become between the search giant and the social network. Indeed, this is Silicon Valley's new big rivalry, and we see it playing out on many fronts. What makes this contest especially interesting -- and fit for a "Knots Landing" script -- is that almost all the key executives running Facebook used to work at Google. And now they want to crush Google. A quick search on LinkedIn (admittedly, not 100% accurate) shows that 358 current Facebook employees used to work at Google. (Facebook's new campus fits 3,600 people.) Why is talent leaving Google for Facebook? There is the perception that Google has peaked and is headed for decline. Really, what more can it do with search? And -- barring a miracle -- it pretty much failed at social. Google's 26,000-person workforce creates the kind of bureaucratic slog that deprives creative minds of oxygen, forcing entrepreneurial execs to run for a breath of fresh air. In response, Google has been forking over enormous pay packages to get key folks to stay. But the top ex-Googlers at Facebook have already made mountains of cash at the search engine; now they're positioned for another windfall with Facebook's mega IPO on the horizon. Silicon Valley has a long history of tectonic rivalries -- Google vs. Microsoft, Intel vs. Apple. Big difference? The Googlers who run Facebook know the enemy all too well. Story courtesy of Adage.com

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Tablet Users to Double by Next Year
Tablet Users to Nearly Double by Early Next Year, According to Study 12% of U.S. Web Users Owns or Uses a Tablet like the iPad
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