Starbucks just unveiled a new logo to commemorate its 40th anniversary and, judging by the look of things, it seems to have nailed it. Simplifying the image and distancing the brand from the word "coffee" enables the company to expand its portfolio into new arenas…
Video Production for U.S. Department of Veterans Affairs
Recently, TriVision produced two high impact marketing videos for the United States Department of Veterans Affairs. The videos, which were shot both in-studio and on location, introduced a Veterans Affairs (VA) program called the HR Academy, a resource for learning, collaboration and support. The HR Academy is an important component of VA’s ADVANCE initiative. ADVANCE is a Department-wide initiative to support professional development, improve and expand recruitment and retention efforts, and engage the workforce in promoting VA as a people-centric, results-driven and forward-leaning Department fully equipped to deliver the highest quality services to Veterans and their families.
The raw footage for the productions was videotaped on-location at the Veterans Affairs building in Washington, DC as well as TriVision’s spacious studio facility. Using HD cameras, teleprompter setup, and a professional production crew, TriVision shot testimonial and interview footage involving the VA HR staff, as well as general b-roll footage of the facility. In addition, TriVision provided a green screen chroma key setup to videotape an integral on-camera segment. The videos were unveiled to the entire VA community in November of 2010, as well as posted online.
TriVision was originally hired to produce these videos by ClicFlic, a privately held company certified and 100% Veteran-Owned by the U.S. Departments of Veterans Affairs. ClicFlic provides services to help customers create effective media objects including consultation, creative design, instructional design, technical integration, complete professional video studio production services and ongoing support.
To watch the video produced by TriVision for the U.S Department of Veterans Affairs, please click on the thumbnail to the right. To learn more about the HR Academy, please visit them on the web at www.vahracademy.com or visit www.va.gov.
Web Revitalization for Elegance Décor
Since its grand opening in 2006, Elegance Décor has established itself as the premier contemporary furniture showroom in the Washington, DC Metropolitan region. Specializing in the latest interior design and designer furnishings for residential, commercial and hospitality projects, Elegance Décor offers an evolving collection of modern furniture, lighting, and accessories.
With the majority of its products imported from Europe, Elegance Décor integrates striking design, tasteful colors and functionality to any space. What differentiates Elegance Décor from other furniture galleries is the attention and detail paid to each customer’s taste. Elegance Décor serves its clientele by offering on-location, one-on-one interior design consultation to make furniture shopping an easy and fun experience.
In 2008, Elegance Décor expanded its services to the commercial and hospitality sectors - from IT companies and corporate offices to dental clinics and restaurants. To showcase ED’s new services and products, TriVision revamped Elegance Decor'swebsite with a fresh new design, functionality and an expanded online catalogue. Every few years, web revitalization is necessary for a company to ensure their site is structured properly and updated to take advantage of the latest in internet technology and search engine tactics. As the web solutions provider for ED, TriVision also makes sure Elegance Décor ranks high on web engines like Google and Yahoo.
TriVision Studios has been the marketing company for Elegance Décor from day one, having created its logo and corporate identity, as well as generated all its marketing materials including ads, postcards, flyers, website and video commercials. ED’s commercial spots, produced by TriVision, have run on major networks such as MSNBC, CNN Headline News, HGTV, and E! Entertainment Television.
To visit Elegance Décor’s new website and browse their products, please click on www.elegancedecor.com.
The Great Game: Afghanistan Special Screening
A special screening of The Great Game: Afghanistan hosted by the Pentagon and the White House will be taking place on Thursday and Friday, February 10th and 11th, 2011 in Washington, DC. This intense three-part theatrical event explores the culture and history of Afghanistan since Western involvement in 1842 to the present day. It is produced by the Tricycle Theatre in London and directed by Nicolas Kent.
As per the director and Pentagon’s request, TriVision Studios is promoting this special screening taking place at the Shakespeare Theatre Company, located at 610 F ST. NW, Washington, DC 20004. The entire three parts will be shown each day starting from 10:30am until 9:00pm. Each segment is about two and a half hours long with intermissions.
Part one: 1842-1930, Invasion & Independence
Feb 10 10:30 a.m. | Feb 11 10:30 a.m.
Part two: 1979-1996, Communism, the Mujahedeen & the Taliban
Feb 10 2:00 p.m. | Feb 11 2:00 p.m.
Part three: 1996-2010, Enduring Freedom
Feb 10 6:30 p.m. | Feb 11 6:30 p.m.
During the last six months, the show has been screened in four different states. It has received critical acclaim for its in-depth research, facts and information on Afghan history and politics.
Why Starbucks' Move to Brand Minimalism Is Part of Bigger Trend
It's No Coincidence That So Many Logos Are Becoming Less Busy
Everyone wants to stand out and be noticed. The problem is, when everyone yells at the same time, all anyone can hear is noise. Loud, annoying noise.
Walk down a retail aisle and you'll see products screaming at you from nearly every direction. It's incredibly hard to focus on one thing in particular and all of those deliberately busy packages seem to blend together. It's branded wallpaper.
That's why people take notice when brands forgo the temptation to extol their product's "21 top-selling points" on their packaging, and instead focus on generating an emotional connection. If you've ever purchased an iPod or walked into an Apple Retail store, you'll know what I'm talking about. Inspired by the minimalist approach that has become increasingly popular in architecture, product design and visual art, Apple has been able to stand out for all the right reasons.
This "less is more" philosophy has not only influenced Apple's in-store experience and product designs, butalso has influenced their logo's evolution -- from the original Isaac Newton logo, to the rainbow apple to the more simplified monochromatic outline and the current glass-themed version. Apple has used reductionism to make a revered brand even stronger.
Given the popularity of a modern, minimalist look, many leading brands are moving towards a cleaner design aesthetic. Starbucks just unveiled a new logo to commemorate its 40th anniversary and, judging by the look of things, it seems to have nailed it. The image of the siren is so iconic that the text itself had become redundant. Simplifying the image and distancing the brand from the word "coffee" enables the company to expand its portfolio into new arenas such as ice cream and bottled beverages without cannibalizing the brand's cache.
What we can learn from the success of emotionally engaging brands like Apple and Starbucks (and also VW, Nike, Coca-Cola, etc.) is that keeping your brand simple is a formula for success. This is an approach that agencies and clients alike can benefit from.
It's amazing how striking "clean" designs are. As more and more brands embrace the clutter-free approach we'll likely see a shift in consumer affinity towards their products.
Story Courtesy of Adage.com
Verizon's iPhone Marketing Blitz Begins on YouTube
A New 30-Second Spot Coming Soon to a TV Near You
by Michael Learmonth, Adage.com
Surely now that the world's No. 2 advertiser has the iPhone, it's going to market it, right? Verizon released its first iPhone spot on the web yesterday, an opening shot in what's sure to be a barrage of marketing for the device.
Verizon isn't including the spot among its existing TV ads on its YouTube page, but we expect it to hit the airwaves soon enough. This one doesn't say much about the phone, but it doesn't really have to.
Everyone wants to stand out and be noticed. The problem is, when everyone yells at the same time, all anyone can hear is noise. Loud, annoying noise. 
Surely now that the world's No. 2 advertiser has the iPhone, it's going to market it, right? Verizon released its first iPhone spot on the web yesterday, an opening shot in what's sure to be a barrage of marketing for the device.