TriVision Buzz | April Issue 2011

	Raising “The Bar” for Thomson Reuters TriVision Studios recently produced a high-impact, HD marketing video for Thomson Reuters, one of the world’s leading sources for intelligent information for businesses and professionals. Headquartered in New York City, Thomson Reuters operates in 100 countries with over 55,000 employees. The company has quickly become an information giant, combining industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare, science and media markets, powered by the world’s most trusted news organization. This past year, Thomson Reuters collaborated with West LegalEdCenter to create a post-education program for new lawyers called “Beyond The Bar”. The program is designed to provide training and resources for associates on various topics within the categories of business skills, legal skills and client relations. The goal of “Beyond the Bar” is to provide an opportunity for lawyers to gain a deeper understanding of skills through interactive workshops, providing greater value to their employer and becoming more successful as a result. TriVision was approached by Thomson Reuters to begin creating a series of “behind the scenes” video shorts for the “Beyond The Bar” workshop series. The video included HD video coverage of a live classroom in session, interviews of the instructor and participants, and B-Roll recording. Later, in the post-production phase, TriVision edited the footage into a 3 minute encapsulation. The marketing video TriVision produced for Thomson Reuters was well received by the staff at the company, and TriVision will soon be involved with more video production projects with Thomson Reuters in the future. To watch the video produced by TriVision and learn more about “Beyond The Bar”, click here: beyondthebar.com and to read more about Thomson Reuters, please visit their official website at www.thomsonreuters.com. If you are interested to see how TriVision Studios can help achieve your marketing goals through video or other media tools, please contact a TriVision representative at 1.888.600.5528 or email video@trivision.tv.


	Web Solutions for LivingColour Landscaping In time for the arrival of the spring and summer seasons, TriVision Studios recently finished the design and development of the website for Living Colour Landscaping, a full service landscape company offering complete lawn and shrub care, as well as flower display services. Since 1985, Living Colour has provided high quality, dependable service to its customers in the Washington-Metropolitan region. Whether designing an on-site sketch or creating a detailed Master Plan, Living Colour works closely with its customers to achieve optimum results at every stage of the landscaping process. TriVision created a website that complemented Living Colour’s logo, using a bright green color scheme to match the theme of grass and landscaping. The site includes over 20 HTML pages with optimized photos, colorful graphics, rollover buttons and estimate request forms. In addition to providing the site’s monthly web hosting and maintenance services, TriVision also implemented the company’s SEO/Search Engine Optimization campaign. This included setup of a Pay Per Click (PPC account), Google Analytics, Keyword Research and Consultation plus META Tag Optimization and Performance Testing. SEO is an essential tool in increasing the visibility and ranking of a website online. In order to keep up with the rapid pace of online marketing trends, Living Colour also signed up with TriVision for a SEO maintenance plan to get monthly search engine rankings reports, as well as other SEO maintenance services throughout the year. To see how TriVision Studios can help your business or organization build an online presence, please contact a TriVision representative at 1.888.600.5528 or email sales@trivision.tv.


	Nowroz Festival 2011 \| Jawid Sharif & Naim Popal This past Sunday, April 24th, 2011, TriVision Studios once again promoted the annual Spring “Nowroz” festival held in Pleasanton, California. The featured performers this year were Jawid Sharif and Naim Popal. To watch the video commercial produced by TriVision, please click on the thumbnail to the right.


	T-Mobile Won the Royal Wedding with Video Stunt *Well-Timed Video Derived from another Viral Hit, 'JK Wedding Dance'* For the royal nuptials, there are no corporate sponsors, but that's not stopping T-Mobile from stealing the show on the web with its brilliant and certainly viral "Royal Wedding" spot. Just as the hype over Prince William and Kate Middleton's wedding Friday reaches fever pitch, Visible Measures tracked T-Mobile's uncanny video to the top of the viral list this week (its first appearance on the chart) with a remarkable 8.5 million views last week. It features an eerily recognizable wedding party, including Queen Elizabeth and Prince Charles, dancing down the aisles of Westminster Abbey -- a spectacle made famous a few years ago in the unbranded but oft re-created "JK Wedding Dance" video. T-Mobile has an impressive history of matching branded entertainment with the zeitgeist with flash-mob-style hits such as "T-Mobile Dance" in a Liverpool train station, and "Welcome Back," featuring an elaborate instrument-free musical number staged in London's Heathrow airport. What makes "Royal Wedding" especially brilliant is its combination of elements -- the spot is derived from a genuine, unplanned viral meme as well as its own uplifting dance-based entertainment formula, all in the context of a timely and much-publicized event. The formula worked: "Royal Wedding" was launched April 15 and drove more than 3 million views in just two days. It was timed to peak in tandem with tomorrow's actual royal wedding, and it is on track to do just that. The campaign's 70 videos (including copies, responses and spoofs) have now earned more than 14 million views, according to data from Visible Measures. Story courtesy of Adage.com


	Is Social Media Killing TV? Facebook and Twitter Have Brought Back Appointment Viewing In fact, after years of declines in live tune-in, Twitter, Facebook and some mobile startups appear to be luring audiences back to appointment TV. While DVRs unglued us from TV schedules, the desire to tap into the tweets, posts and check-ins in real time may just bring us back. "If you look at the tweets about a TV show, a huge proportion come from when the show is airing live, not an hour later," said Robin Sloan, who works with Twitter's media-partnership team. During awards shows such as the Oscars and Grammys, Twitter has seen viewers complain that those events aren't aired live on both coasts. To appease U.S. fans forced to swear off the internet for a month to save from British tweeters' "Doctor Who" spoilers, the BBC decided to air the show on both continents on the same day. The most-viewed TV event in history, this year's Super Bowl XLV, also broke a record on Twitter, too. At more than 4,000 tweets per second during the final moments of the game, it had the highest volume of tweets for any sports event. What's the allure exactly? The peanut gallery. When "Seinfeld" was the show du jour, we'd snicker in the office the next day about puffy shirts or Bubble Boy. Now, with phones and laptops snuggled up next to viewers on the couch, chatter about "American Idol" and Rachel Berry doesn't have to wait until the morning. A whopping 86% of U.S. mobile internet users watch TV with their mobile devices, according to a Nielsen and Yahoo study published in January. Of that set, 40% say they are using the devices for social networking, 33% are using apps and more than half are texting friends and family. On the wired web with PCs and laptops, 60% of Nielsen panelists reported they simultaneously watched TV and surfed the internet at least once in March. While the need to tweet may boost appeal for live programming, is it stealing eyes from commercials as folks tweet during spots? Not if those advertisers pull in Twitter, too. During its Super Bowl spot, Audi used the hashtag #ProgressIs and, at air time, mentions spiked to levels comparable to when Audi paid to promote the hashtag on Twitter itself. Other marketers are partnering with networks to be on other screens when viewers' eyes stray from the TV. "We're observing and planning for consumers engaging with multiple screens concurrently so when they watch our content on TV, they are simultaneously going to our website and engaging on other devices," said Scott Kelly, head of digital marketing at Ford. To bring more viewers to those ads, networks are also turning to Twitter and its cohorts to boost viewership. In early April, for example, CBS launched TweetWeek, a week of TV stars from shows such as "Survivor" and "NCIS" tweeting during the live broadcasts of their shows and answering viewer questions. Story courtesy of Adage.com