Nowroz Festival 2010 Featuring Farhad Darya

TriVision Studios is proud to once again promote the annual Spring “Nowroz” festival, held on Sunday, April 4th, 2010 in Pleasanton, California. This year, the featured performer is Farhad Darya, one of the most influential artists of music in Afghanistan. Thousands of people each year gather for these outdoor “Nowroz” festivals, celebrating the Afghan New Year and the arrival of Spring.

For many years, TriVision Studios has led the media and advertising campaigns for these events, which includes the design and production of posters, postcards, and video commercials.

To watch the Nowroz Festival 2010 video commercial produced by TriVision, please click on the thumbnail to the left. To find out more information about the event, please visit www.littlekabul.com.

Tax Wise Financial Services

Tax Wise Financial Services is a tax preparation firm serving the Northern Virginia community, located in Manassas, Virginia. With an experienced, knowledgeable, and professional staff, Tax Wise Financial has acquired a respectable reputation and a growing list of clientele within the Washington, DC metropolitan region.

The services offered at Tax Wise include accounting, book-keeping, and payroll services. With the tax due date approaching next month, Tax Wise is busy again helping both businesses and individuals file their taxes by preparing and processing their financial statements, tax forms, and payroll services. Adeel Zafar who leads the professional staff at Tax Wise is highly respected in his profession, having had his MBA from Duke University and years of experience in helping people file their taxes.

TriVision is not only a client of Tax Wise Financial Services, but has also provided design and printing services for the company since 2006. Having created Tax Wise’s corporate identity, which includes the design and implementation of its logo, business cards, stationery, folders and other marketing materials, TriVision has become the company’s source for design and printing needs.

To visit Tax Wise Financial Services online, go to www.taxwisecorp.com.

Shreya Ghoshal & Atif Aslam Concert in Washington, DC

This March, TriVision Studios helped promote another Bollywood event with DC Concert starring two of India and Pakistan’s top playback singers. The “Impact Live Tour” took place on Sunday, March 14, 2010 at Dar Constitution Hallin Washington, DC where thousands of fans gathered to see India’s top vocalists, Shreya Ghoshal and Atif Aslam, take on the stage for an unforgettable evening of live music and dance.

Shreya Ghoshal is noted for being one of the most sought-after female playback singers. She made her public debut on Sa Re Ga Ma Pa (India’s version of “America Idol”), in which she won the competition twice, once as a child and once as an adult. Her Bollywood music career began with the movie Devdas, for which she received both the Filmfare Award for "Best Female Playback Singer" and the Filmfare RD Burman Award for "New Music Talent".

Since then, Shreya has sung in over 140 films and her voice has been used by many prominent Indian musicians, such as A.R. Rahman and Anu Malik. Some of the famous songs she has sung include Jadu Hai Nasha Hai and Dola Re Dola. At a young age of 24, having won a total of 29 awards, which includes four National Film Awards and five Filmfare Awards, Shreya is one of the most awarded playback singers in recent times.

Atif Aslam is an artist widely recognized in South Asia for numerous hit songs including Aadat, Who Lamhe, Tere Bin, Tera Hone Laga Hoon and many more. He won Bollywood’s "Best Debut Singer" in 2005, followed by the award for "Best Singer of the Year" in 2006. He more recently won the Medal of Distinction or “Tamga-e-Imtiaz”.

As an established entertainment and media company within the international community, TriVision Studios has recently become more active promoting for Bollywood events and will continue being involved in future tours of Bollywood stars. To visit the direct link to the Impact tour, go to trivision.tv/impact.

Forget Foursquare: Why Location Marketing Is New Point-of-Purchase

With a Projected Outlay of $4B by 2015, Mobile Targeting Is Next Big Opportunity

NEW YORK (AdAge.com) -- It's the ad served while you are reading the news in the morning on an e-reader that knows you're at home and three blocks from a Starbucks. It's a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It's finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you're looking for, or that a certain grocery on the way home has the cut of meat you need.

Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.

"What used to be called point-of-purchase is now called mobile advertising," said Kip Cassino, VP-research at Borrell Associates. "Mobile can be an extension of a retailer's storefront."

The potential of knowing when and where a consumer is -- within privacy constraints, whenever those get hammered out -- means thinking outside the interactive-advertising budget and dipping into other marketing disciplines' coffers. "We're talking about the buckets that were so nicely separated between advertising and promotions starting to fade," Mr. Cassino said.

Some of the money will be sourced from localized print media budgets (such as the Yellow Pages), newspaper classifieds and direct mail, as location helps people find businesses and coupons; some of it will come from interactive budgets as location will tie into the ways we access the internet in the future.

New formats coming

Paul Feng, Google's mobile-ads group product manager, said about one-third of mobile searches have local intent. To re-imagine search for phones, Google is evolving ad formats from just text and display; it recently let advertisers add phone numbers to mobile ads so consumers can click to call. Mr. Feng said to expect more new ad formats in the coming months that could potentially incorporate new types of interaction, such as navigation.

"We think of location as a hugely important signal," said Mr. Feng. "Foursquare is really innovating for small businesses and that's fantastic. But ultimately that's just one piece of the opportunity." (Microsoft's Bing is also building out its mapping tools and expanding its local listing databases.)

Borrell, in fact, projects in its upcoming mobile report that location-based mobile spending will hit $4 billion in 2015, up from $34 million in 2009. Including ad spending with promotions, events and research, Borrell estimates mobile as a whole will dominate U.S. interactive marketing spending as soon as 2014 with 70% share, or $56 billion. While it's difficult to imagine mobile advertising beating existing commitments to web development, banners and search, those commitments won't be dedicated to PC browsers but increasingly to smartphones, Kindles, iPads, portable gaming devices and even cars.

"The demand for stationary computers is going to dry up on a consumer level," Mr. Cassino said.

Outside of apps, there's the mobile web, e-mail, text messaging and Bluetooth. Companies such as Placecast "geo-fence" retail locations and, once you opt in, blast FYIs or offers texts when you're within a determined radius, blurring the lines between signage,couponing and mobile. In a four-month study with the American Eagle retail and Sonic restaurant chains,Placecast reported 79% of participating consumers said geo-fencing programs increased their likelihood to visit stores, and 65% made purchases during the program.

Right now, of course, given the hype machine at South by Southwest, the buzz is all about Foursquare and similar services, such as Gowalla. Its social appeal has not yet been emulated, though social giants such as Facebook and Twitter represent a threat. Today, one-quarter of Facebook's 400 million users access the site through mobile devices; this set is twice as active than non-mobile users. Facebook is also expected to reveal a location-based feature in April, and Twitter released geo-tagging to developers late last year, which ties location to tweets. Facebook is an especially big contender in the mobile-location rush, with its existing scale and user base.

"From a consumer perspective, the decision is going to be made on where their friends are," said Jeremy Lockhorn, director-emerging media, Razorfish. "The fun of being on Foursquare or Gowalla is that our friends are there. If that's Facebook for other consumers, that's where they're going to go. You're going to need some level of scale to attract dollars."

Story courtesy of Adage.com. Published: March 22, 2010