Studio Production for the National Wildlife Foundation

Founded in 1936, the National Wildlife Federation (NWF) is United States' largest private, nonprofit conservation education and advocacy organization, with over 4 million members and supporters, and 47 state and territorial affiliated organizations. The NWF strives to remain "a national network of like-minded state and territorial groups, seeking balanced, common-sense solutions to environmental problems that work for wildlife and people." Its mission statement is "to inspire Americans to protect wildlife for our children's future."

TriVision Studios provided its studio facility and chroma-key green background for National Wildlife Federation’s Reston, Virginia location for a full day’s video shoot last April. The shoot included lighting, crew, and production equipment. TriVision’s 12,000 square feet custom-built professional studio space is the perfect venue for organizations, businesses and individuals to shoot videos and photography. The facility is also ideal for live performances, events and green screen use for special effects.

To learn more about the National Wildlife Federation, please visit their website at www.nwf.org. For more information about TriVision’s studio facility and production services, please email us at info@trivision.tv or call 1.888.600.5528.

Cherry Blossom Restaurant and Banquet Hall

Since its opening in early 2009, Cherry Blossom Restaurant and Banquet Hall has gained a reputable name in the Washington Metropolitan region, serving both as a venue for corporate and social events, as well as a dine-in restaurant. With a dedicated staff, luxurious rooms, and a beautiful water view setting, Cherry Blossom is the perfect location for receptions, banquets and events of every kind. While the restaurant’s daily menu consists of delicious Afghan cuisine, its banquet hall packages also offer American, Indian and African menus.

TriVision Studios has provided Cherry Blossom’s video production services, as well as consultation on rebranding and marketing. Recently, TriVision produced a professional TV commercial for the company which included digital editing, titling, graphics and special effects including a refined 3-D version of the Cherry Blossom logo. Professional voiceover and sound FX were also used to adhere to its target audience. In addition, TriVision has provided audio/video equipment services for some of Cherry Blossom’s corporate clientele.

To watch the TV commercial TriVision produced for Cherry Blossom, please click here. For more information about Cherry Blossom Restaurant and Banquet Hall, please visit its website at www.cherryblossomhall.com.

An Evening of Musical Enchantment with Ghulam Ali

On Saturday, July 10th, 2010, TriVision Studios is co-sponsoring an evening of music with renowned Pakistani ghazal singer, Ghulam Ali.  The concert or “mehfil-e-ghazal” which is held at 7:00pm at the Sheraton Premiere Hotel in Tysons Corner, Virginia is organized by Lavika Bhagat Singh & Music Waves in association with TriVision Studios who is also doing the promotions and marketing for the event. In addition, the concert features rising artists Dipika, Rasika and Humayun Khan.

Ghulam Ali is a prominent Pakistani musician who is extremely popular for his ghazals both in India and in Pakistan. He was born in the village of Sialkot District of Punjab, pre-partition of India (now Pakistan) in 1940. Having belonged to a musical family and his father having been a vocalist and sarangi player, Ali was encouraged to play music from early childhood.

Aside from singing ghazals, Ghulam Ali also composes music for his ghazals. In 1960, Ali started singing for Radio Lahore and later entered Bollywood with a Hindi film song Chupke Chupke Raat Din in B.R. Chopra’s film, Nikaah. Ali’s compositions are mostly raga-based and sometimes include a scientific mixture of ragas. Raga is a range of musical notes, described as "a combination of tones which, with beautiful illuminating graces, pleases the people in general.”  He is also known for blending gharana-gaayaki into his ghazals which gives his singing that special edge to touch hearts.

The ghazal maestro is well-received for his Punjabi songs and despite being from Pakistan, Ali remains just as popular in India. One of his most memorable concerts actually took place at the Taj Mahal. "I've been trying to build a bridge between the two countries in my own way through music,” Ali commented in one of his interviews.

To purchase tickets, please call TriVision Studios at 703.608.9680 or email info@trivision.tv.

Nike's Not a World Cup Sponsor, but It's Stealing the Show

YouGov Survey Suggests Athlete Relationships & 'Write the Future' Campaign Providing Brand Lift
by Jeremy Mullman, Adage.com
Published: June 22, 2010

CHICAGO (AdAge.com) -- Here's one more sign that Nike's epic "Write the Future" is fast becoming one of the most successful ambush-marketing efforts in history.

According to a YouGov BrandIndex survey of consumer perception in the U.S., U.K. and Germany, Nike has benefited from the FIFA World Cup more than any other brand despite not being an official sponsor of the event.

The footwear and apparel behemoth saw the largest uptick in positive consumer perceptions among measured brands in the U.S. and the U.K., and it placed fourth in Germany, according to the BrandIndex survey. Nike has direct relationships with many star athletes competing in the World Cup, and it is using them in its TV and web video campaign, which appeared online three weeks before the World Cup began.

The survey asked 5,000 people daily in each country, "If you've heard anything about the brand in the last two weeks, was it positive or negative?"

In the U.S., the brands that saw the top increases in positive buzz were Nike, which is not a World Cup sponsor; ESPN and ABC, which show World Cup matches; and Sony and Adidas, which are official sponsors. In the U.K., Nike led again, followed by official sponsors Visa, Sony, Hyundai and Budweiser. In Germany, Coca-Cola scored the biggest increase on the strength of a highly integrated global campaign built around soccer celebrations, followed by Emiates, Adidas, Nike and Continental.

Story Courtesy of Adage.com

Successful Brand Turnarounds Require Fearless Moves

Hyundai, Microsoft and Domino's are Examples of How to Regain Relevancy
by Scott Davis
Published: March 29, 2010, Adage.com

Customers may not know it, but senior executives are counting on them to help reinvent, reposition, re-ignite and regain brand relevancy. They are helping businesses and brands take swings for the fences that actually have a shot at going out of the ballpark. They are not just joining the conversation but fully taking notes, leading to action and big outcomes that are driving their businesses and brands forward. So, while Tiger and Toyota are grabbing too many recent brand headlines, three other companies are paving the way for others who want to make a serious brand-pivot.

Hyundai's "guaranteed" offer to shell-shocked consumers in early 2009 was gutsy, revolutionary and hugely risky: Buy one of our cars, and if you lose your job in the next year, we'll let you return it. Unlike the typical "0% APR" deals and tent sales that were clearly falling flat, Hyundai responded to the deep fear in the hearts and minds of the buying public with a simple message: "We're all in this together." Hyundai listened to customers about their biggest fears, expeditiously addressed those fears in a contextually relevant way, stole away first-mover advantage from U.S. automakers and now has been given the green light to focus on quality as they move up the relevance food chain. Hyundai's executive leadership team listened, acted decisively, took a big swing, built upon momentum earned and have not taken their "foot off the gas pedal" since. Q1 sales are already up 36% from a year ago, and corporate reputation gains have helped this customer-led brand-pivot result in a win-win relationship for both customers and the brand.

For Microsoft, the "I'm a PC, and Windows 7 was my idea" campaign underscores that the software leader has (finally) stopped paying lip service to the value of customers as co-creators after such internally conceived debacles as Vista. Using real users and real employees to make the point, results show what happens when you wear your customer bias on your sleeve -- and back up the talk with responsive offers that work. Microsoft is starting to pivot its brand by finding its softer side, and it is increasingly being seen as an approachable partner providing software for the people, by the people. Learning from past mistakes, listening and acting decisively and being open-minded around "rebooting" their approach to both brand and innovation, Microsoft's Windows division saw its brand make a dramatic pivot over the campaign's first six months, marked by a 70% Q4 revenue gain.

Fast. Hot. Good enough. For 50 years, that's all that kept Domino's sufficiently buoyed. But good enough apparently wasn't that good after all. This was evident within the growing buzz across social networks, not to mention its own focus groups. So, Domino's made the ultimate pivot by testing, learning, experimenting and ultimately reformulating its recipe, explicitly acknowledging that basically nothing was right with the old product. It's all very risky, but it's right in line with today's expectations for honesty and transparency. Most corporate reputation studies tell you that your product is the face of your overall brand and reputation and, if that is the case, then Domino's may have pulled off the ultimate brand pivot as it boasted its most lucrative fourth-quarter earnings in a while. The pizza giant listened, learned, ate a bit of humble pie and can see "its crust rising" like it hasn't in a long time.

All three examples give rise to some important takeaways that any company looking to make a brand pivot would be smart to heed in this dynamic and rapidly evolving, customer-centered landscape.

Story Courtesy of Adage.com