|DECEMBER ISSUE | 2010|
TriVision Studios 2010 in Review
With 2010 coming to a close, TriVision Studios proudly celebrates the ending of a successful year, having worked with various entities from Fortune 100 companies to start-up businesses, government agencies, NGOs and some of the world’s leading multi-national organizations.
Below is a snapshot of some of the major brands TriVision has worked with this year. It has been an exciting beginning to a promising decade and TriVision would like to thank everyone for their continued loyalty and support. TriVision looks forward to 2011 and wishes everyone a happy and prosperous New Year!
Building a Brand and Website for Air Network Solutions
As part of a full branding package, TriVision created the logo and brand for Air Network Solutions, a technical consultancy that has been providing proven results in a wide range of wireless technologies since 2002. Air Network’s mission is to help clients understand the current and future wireless technology market, develop new product concepts and create prototypes, and bring products to market.
Air Network Solutions’ full-scope services include research and market analysis, technical reviews, system engineering, prototyping, product launch support, and more. The objective is to help companies in the wireless industry to inform their decisions, evaluate their capabilities, understand their challenges and improve the products and services they bring to market.
As part of the branding proess, TriVision generated multiple logo options for Air Network Solutions. After consultation with the client, a logo and color scheme was selected that best reflected the company's mission and corporate identity. In addition, TriVision designed the company’s business stationery and website www.airnetsol.com.
Haider Salim and Hangama Live in Concert
For the first time together in California, two of Afghanistan’s most renowned musical artists, Haider Salim and Hangama, are performing live in concert on Friday, December 31, 2010 at the Marriott Hotel in San Ramon, CA in celebration of the New Year.
Both artists belong to a short list of surviving singers from Afghanistan’s 1970s musical era who have been able to maintain their popularity throughout several decades among both young and older generations alike.
Haider Salim, well-known for his distinctive voice and a distinguished list of classic songs, has had great success in his career, releasing an extensive album collection. His popularity and recognition around the world is undisputed, as he has been singing for over three decades. Some of his latest albums, which were designed and promoted by TriVision include Sapidah, Sarood-e-Shab and Lab-e-Khaamosh.
Hangama, considered by some to be the most popular female singer of her generation, became a household name in Afghanistan during the mid-1970s when she performed the first few songs that were ever recorded and broadcast on Afghan television. Today, those songs remain classics within Afghanistan’s music archives.
For the past 15 years, TriVision Studios has developed a close relationship with Haider Salim, helping design and promote his work, including the development and maintenance of his official website www.haidersalim.com.
TriVision is proud once again to be involved in promoting the concert of two of Afghanistan’s most prominent artists who have made such significant contributions to the music of Afghanistan for over 30 years. For more information about this concert, please click on the thumbnail to the left.
10 Online Marketing Trends for 2011
Looking at 2011, online marketing is growing rapidly in part because of our volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. A recent survey of marketers, ten key online marketing trends revealed:
Marketing budgets are tight and more focused than ever, with online gaining share
Businesses must work harder to keep e-mail relevant, with more audio and video be attached and embedded
Search continues as an online marketing mainstay, but complexity grows.
Marketers expand targeting & personalization on their websites in an effort to make them sticky.
Proliferation and adoption of other online channels persist.
Mobile continues its march toward greater significance as widgets and applications increase.
Marketers continue to nurture social media. Web analytics unifies online data across channels.
Web analytics unifies online data across channels.
IT Bottlenecks drive adoption of on demand marketing solutions.
Online marketing data bridges the gap between analysis and action.
Courtesy of www.thearnettereport.net
Do We Still Need Websites?
by Pete Blackshaw, AdAge.com
So with all this relentless talk about Twitter accounts, Facebook fan pages and cool new apps, I have a serious and timely question. Do brand websites still matter?
Yes, I know -- even asking this question is a bit digitally sacrilegious. Websites are to digital strategy as models are to fashion, but do we really need them?
I mean, didn't things seem a tad curious during the World Cup when brands like Adidas and Nike actively promoted their Facebook page -- not their primary website -- at the end of their TV spots? Just this weekend, I saw a similar cross-feed to Facebook for Kohls. Talk about kicking the ball into a different goal.
Think about all the hoops we've jumped through to register proprietary domain names, in every country and business type -- this perpetually rationalized by an almost unstoppable parade of GoDaddy ads (titillation and all). As a domain-name collector myself, it's hard not to feel a twinge of asset deterioration.
But before you start penning the "ditch the brand website" memo, hold your tweets for a moment. Websites are not going away -- they might be more important than ever -- but they serve a different and evolved purpose today, especially in this new "social" context.
Think wholesale, less retail. Think distribution, less destination. Think serving, less selling.
At the end of the day, brands today live a decentralized, if not fragmented, existence. The brand "home" has line-extended itself into a network of smaller residences and rented apartments -- or what we might call "brand stands" -- all primed for meeting and interacting with the consumer at various stages in the purchase, loyalty or advocacy cycle. A Facebook fan page is a classic brand stand.
A smart website feeds and refreshes the brand stands. It anchors the brand database, arguably the most coveted asset, and sets the tone and standard for the brand's ethos and attitude about feedback, expression and service. Put another way, it establishes that first critical (often unforgettable) impression. A great website also smartly syndicates, re-circulates and curates social content from the brand stands.
Websites are important because you own them. They feed into your database, and the users they attract tend to more loyal and viral, a big reason we should never give short shrift to direct feedback flows. If you carefully analyze the migratory patterns of Apple influencers, for example, you'll find that the Apple website is one of the most critical and effective marketing tools. The same applies to Patagonia, which effectively uses its website to nurture what VP-Marketing Rob BonDurant described at a recent Word of Mouth Marketing Association conference as a "tribe" of advocates.
Importantly, if we're truly entering a POEM (paid, owned, earned) media mix model, brand websites are key. They anchor the owned, reinforce the paid and incubate the earned. Moreover, if search results are material to either your brand's reputation or purchase cycle, websites take on an elevated level of significance, as they consistently index at the top of search results. Linking is also a product of trust, and research studies consistently rank websites higher than other ad or marketing vehicles on the trust factor.
So what brands need today is a complete rethink and "refresh" of their site strategy. Flexibility and agility should be the orders of the day. They also need open feedback protocols and warm welcome mats (for example, the friendly and inviting "contact us") that drive consistency with the happy brand faces on all the external brand stands. They need to empower visitors with easy search and discovery, and enable tons of pass-along opportunity.
Most important, they need to be built to feed the next generation of brand stands sitting on mobile devices and app platforms, many of which will encompass next-generation e-commerce. Think of your next website as the mission-critical building block from which social media, mobile, e-commerce and other digital innovation draw.
Courtesy of Adage.com
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