Karamah, a charitable human rights organization located in Washington, D.C., represents Muslim women lawyers dedicated to promoting dignity for all human beings through education and legal outreach. With the goal to improve the treatment of women and ensure that they take an active part in governing their lives, Karamah seeks to transform the archaic perception of women’s status that still exist in some Muslim communities.

Since 2003, TriVision Studios has been Karamah’s source for video production, design, web, and audio/visual services. From the development of its comprehensive, duo-lingual website, karamah.org, to on-location and in-studio video coverage for its events, in addition to AV equipment installation and wiring services, TriVision has played a key role in the marketing and growth of the organization.

Karamah’s president and founder, Dr. Azizah al-Hibri, recently attended a dinner with President Obama where he discussed his commitment to protect the rights for Muslims. With the graduation of its 7th annual class of Law and Leadership Summer program, Karamah has made great strides this year toward its goal of supporting Muslim women worldwide. Given today’s global climate of political and social turbulence and an increased demand for Karamah’s expertise, the organization has been successful in receiving substantial funding for its programs and building capacity. Nonetheless, Karamah continues to seek help to carry on its objective which is to provide valuable resources for empowering Muslim women within their own spiritual and cultural contexts through research, education, and legal advocacy.

To watch a clip of one of Karamah’s video projects produced by TriVision, click on the thumbnail to the right.

To read more about Karamah, please visit
www.karamah.org

As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Located in the heart of Fairfax, Virginia, Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.

Prior to its name change to Smiles at Fairfax Corner, the lead doctors at the practice, Dr. Riaz Rayek and Dr. Tara Zier, were looking for a new name to brand their practice. With the collaboration of TriVision Studios, the team created a new name that best reflected their mission. Along with the new brand name, came the need for a new logo, website, business stationery and marketing collaterals. TriVision provided design and printing services for the entire rebranding process including the revamp of its website which changed to www.fcsmiles.com. The process also included multiple staff photo shoots done at the clinic by professional TriVision photographers, later used for its website and marketing materials.

The revitalization of Smiles at Fairfax Corner represents the significance of a new brand name and look for an organization; be it a dentist’s office, or any other business or product. With its new brand repositioned, Smiles at Fairfax Corner has now built itself strong name recognition within Fairfax Corner and neighboring communities.

To learn more about Smiles at Fairfax Corner, please visit them on the web at www.fcsmiles.com.

Al-Laf Incorporated is the maker of home quality food products based in Central Asia which has now made its way to the United States market. Established in 1998, the company has built a reputation in producing unique, high-quality products made from natural organic ingredients. Al-Laf’s main products include unique blends of various fresh fruits, dry fruits, and vegetables mixed in with flavorful spices. These mixed blends compliment any types of meals and food arrangements, often served as a side dish.

In order to build a brand and look for its products, Al-Laf requested from TriVision’s creative team to design its corporate logo, product labeling and packaging. Aside from creating the look and feel of the mixed fruit bottles, TriVision also provided Al-Laf product photography services. The photographs complimented the full color high-gloss labeling and packaging of the products which were distributed to various stores and chains around the United States including Costco Wholesale.

Al-Laf products can also be purchased online at Al-Laf’s website www.allafinc.com, designed and developed by TriVision Studios.

To learn more about product branding and packaging offered by TriVision, please contact us for a free consultation at 1.888.600.5528 or sales@trivision.tv.

Product Placement: advertising without being advertorial

Product placement is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs.

Examples of product placement include Jack Bauer driving a Ford Expedition on a 24 episode, the American Idol judges drinking from Coca Cola bottles, or MTV selling branding rights to Pepsi for a Video Music Award during a live telecast.

In an age where advertising drives media, and television networks depend on advertising dollars to stay in business, an increasing risk of “ad fatigue” has been emerging on the consumer. This tendency has caused a shift away from "in-your-face" ads towards more "real-life scenarios" with the product(s) hovering in the background, which can also be referred to as subliminal advertising.

In some instances, name-brand products are not simply chosen to fill a role that benefits both parties, but products are created to fill that role, as in the example of the Audi RSQ’s central role in the movie "I, Robot". In this instance, Audi didn’t just place the RSQ in the movie; Audi created the RSQ for the movie.

Although product placement is not as widespread on television as it is in movies, it is certainly a growing industry where networks are increasingly integrating their sponsors and their products into the shows, often referred to as product integration. According to AdAge Magazine, AT&T Wireless, Coca-Cola and Ford have EACH dished out about 26 million dollars to have their logos prominently displayed during episodes of the popular show American Idol. Large corporations have now dedicated special personnel to scout out opportunities for product integration within films, television shows, video games and music.

Perhaps the best example of product placement was portrayed during this year’s MTV Video Music Awards. From Pepsi’s "Best Performance in a Pepsi Rock Band Video Award" to Verizon Wireless’s V Cast service showcased in behind-the-scenes footage of VMA nominees, MTV was able to demonstrate the full effectiveness of product placement in contrast to the traditional 30 second commercials sandwiched between each segment.

With digital technology continuing to skyrocket, there is a seemingly endless line of new innovative ways to put products in front of consumers. Although there are some who believe that product placement ads have become too prevalent and out of control, research indicates that, for the most part, the marketing strategy is here to stay for a long time.*

Source: AdWorld News