International music stars, Shabnam Suraya and Jonibek Murodov are coming to appear live in concert for their first USA Tour this winter 2009.

TriVision Studios will start the tour on Saturday, January 31st in Virginia, followed by a concert in New York on Friday, February 6th. Her west coast tour will begin on February 14th in Los Angeles, with a final appearance in San Jose, California on February 21st, 2009.

Born on October 14, 1981 in Kulyab, Tajikstan, Shabnam Suraya is a popular Tajik singer whose fame has risen dramatically since 2006 when one of her songs ranked #1 in Tajikistan. Following this success, Shabnam hit international stardom and is now well-recognized amongst Farsi-speaking music fans around the globe. Most notably, she is popular amongst Afghans because she has done many cover versions of famous Afghan songs including Yaari Sabzina, Ta Tura Didam, Sheeshta Baasham (Farhad Darya), Afghan Bacha (Amir Jan Sabori), and more.

Shabnam has collaborated with a number of international artists in the past. Her recent hit with Najim Nawabi, Maza Meta, as well as her duet with Jawid Sharif in the song, Ey Khuda, has further increased her popularity among Afghans. In 2006, she took part singing in Iranian superstar, Leila Forouhar’s concert in Tajikistan, as well as joined Farhad Darya in his recent Tajikistan concert. In addition, Shabnam has made duets with Tajik singers including Bahrom, Suhrobi, Parvina, Jonibek, and many others.

In 2007, Shabnam was nominated as the Goodwill Ambassador for Tajikistan and helped raise awareness for AIDS.

Click here to see the TV commercial for Shabnam Suraya and Jonibek Murodov’s USA Tour 2009, produced by TriVision Studios.

For tickets and sponsorship, please call a TriVision representative at 703.608.9680 or visit www.trivision.tv/shabnam.

Since its inception, the founders of Xceed Technologies approached TriVision for providing complete branding and design services that reflected their core values and business model. Xceed Technologies is a leading provider of intelligent network optimization and performance analysis products to the multimedia wireless industry. Its mission is to supply its clients with automated troubleshooting software solutions to troubleshoot network problems and recommend optimal solutions in an efficient and cost effective fashion.

To ensure that the brand is delivered consistently and in full by all its stakeholders, TriVision began an extensive brand planning review with the management to understand Xceed’s vision, goals and core company values. With all the necessary research steps followed, TriVision was successful in creating Xceed’s corporate logo, designing multiple brand extensions for Xceed’s products, such as software packaging, and creating business cards, stationery, presentation folders, brochures, and promotional products. In addition, TriVision applied the same creative principles to developing Xceed’s corporate web site with a consistent link to its branding proposition.

With offices both in China and the United States, Xceed Technologies has expanded from an organization of just a few people in 2004 to over 50 employees. Xceed’s success story reemphasizes the importance of effective branding, which strategically communicates the essence of a company and its products/services to ensure consistency throughout its marketing program and thus increase brand equity.

To learn more about Xceed Technologies, visit them on the web at www.xceedcorp.com.

In January 2002, TriVision Studios was approached by the Embassy of Afghanistan at Washington, D.C. to provide a nationwide Afghan-American community outreach campaign and documentation of President Hamid Karzai’s first visit to the United States.

After receiving special security clearances, TriVision’s video and photography crew accompanied the delegation throughout President Karzai's visit. TriVision’s task consisted of the video and photography coverage of President Karzai's meetings with officials and world leaders, including his meeting with President George Bush at the White House, his visit to the Pentagon, and accompanying Karzai at the State of the Union Address inside the House of Congress. TriVision members also traveled with and covered Karzai’s visit to Ground Zero in New York City.

As part of the nationwide community effort, TriVision developed and produced posters, flyers, and admission tickets for President Karzai's visit to Georgetown University where he spoke for the first time to a crowd of over 5,000 Afghan-Americans about the future of Afghanistan post-9/11.

TriVision's video and photo clips were sent to the Afghanistan media and newspapers and were included in their news coverage. TriVision also covered President Karzai's next two trips to the U.S. with videos and still photography.

TriVision continues to perform many of Afghanistan Embassy's media and advertising services in the U.S. including the official video coverage and photography, as well as the design and print of invitation cards, business stationery, and other promotional materials.

Please click here to see a short video, highlighting President Karzai’s first visit to the U.S.

The Birth of an Icon

Regarded as the “People’s Inauguration”, this inauguration symbolizes more than just the swearing-in of a new president. More than any other presidential inaugurations in the history of the United States, Barack Obama’s induction as the 44th U.S. President is said to be the most public and open installation of power into the White House.

Just as the message of “change” helped the president-elect win the election, Obama’s PR team has used the same consistent tactic to send an important message of inclusion and shared experience that will help solidify his image as a pioneering and transformational leader. The president-elect has made a commitment to hold the most accessible and public inauguration in U.S. history, of which the symbolism is significant because it challenges the notion that only Washington, D.C. insiders and political leaders should celebrate the new president.

From the overwhelming breadth of Obama merchandise, to the media bonanza that has been circulating for weeks leading up to the ceremony, this inauguration is definitely going to be one like none other. With an estimated $150 million spent on this inauguration, the craze known as “Obamamania” has escalated further since the election on November 4th. From Obama T-shirts, calendars and mugs to his life-size cut-out, there seems to be something for everybody. For infants, there are onesies. For the tech-savvy there are iPhone cases. There is now even the Obama Chia pet.

Retailers have also used the inauguration as a way to promote their products, such as big-screen TVs, digital recorders and patriotic party favors. Amazon launched its first Inauguration Store “to get you ready for the big event.” Radio stations, TV stations and such are promoting themselves as “Your Inauguration Station”.

Obama’s electoral run is a vital example of the power of the printed image and mass media to promote ideas and bring about change to a larger public. By means of a powerful campaign logo and other distinctive advertising materials, it seems that Obama has promoted himself beyond his campaign speeches and political motivations. He has uniquely branded himself into an icon, perhaps more so than any other politician in the past. His name, logo and even the image of his face has become an iconic symbol for change and political progress; even though much of that is yet to be determined as his term in office begins on this inauguration day.

Using YouTube as an Online Marketing Tool

Our 15 years of marketing experience has made us realize the importance of great, effective marketing campaigns and the ability to measure its success in slow and thriving economic atmospheres. As the economy slows down, companies are turning to new strategies and techniques to stretch their marketing dollars and be more effective in their marketing programs. More and more businesses are turning to Inbound Marketing - business blogging, search engine optimization (SEO) and social media marketing - as a more efficient way of allocating marketing resources than traditional, outbound marketing.

What Is Inbound Marketing?

Inbound Marketing is marketing focused on getting found by customers. In traditional marketing (outbound marketing), companies focus on finding customers. They use cold-calling, email blasts, print advertising, TV & Radio advertising and trade shows.

Instead of running expensive television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information. They attract highly qualified customers to their business like a magnet.

The most successful Inbound Marketing campaigns have three key components:
(1) Content - Content is the substance of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business.
(2) Search Engine Optimization - SEO makes it easier for potential customers to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.

Why Inbound Marketing Makes Sense in a Recession

As the economy slows down, companies are turning to Inbound Marketing because it is a more efficient way of allocating marketing resources than traditional, outbound marketing. When you're inbound marketing, the thickness of your brain matters a lot more than the thickness of your wallet. There are three specific ways Inbound Marketing improves on the efficiency of traditional marketing:

(1) It Costs Less - Outbound marketing means spending money - either by buying ads, buying email lists or renting huge booths at trade shows. Inbound Marketing means creating content and talking about it. A blog costs nothing to start. A Twitter account is free, too. Both can draw thousands of customers to your site.

(2) Better Targeting - When you do Inbound Marketing, you only approach people who self-qualify themselves. They demonstrate an interest in your content, so they are likely to be interested in your product.

(3) It's an Investment, Not an Ongoing Expense - When you buy pay-per-click advertising on search engines, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google's paid results, you have to keep paying. However, if you invest that money in quality content that ranks in Google's organic results; you'll be there until somebody displaces you. Either way it’s much more cost effective.

At TriVision Studios, we preach common sense comparative marketing that is not limited to traditional Outbound Marketing but utilizes new media via combination of Outbound and Inbound Marketing that is most effective. We will energize your brand with bold mix of alternatives along with traditional marketing. Contact us for a FREE consultation discussing your current marketing program and ways we could help improve and implement new media applications.