TriVision has recently launched a full marketing and rebranding campaign for First Line Technology, a supplier of Out of the Box Solutions for first responders and the military. As a sole-source Total Solution provider for emergency first response equipment, First Line works directly with manufacturers and subject matter experts to provide current solutions for emergency response missions. Founded in 2003, First Line focuses on emergency response missions, and prides itself on creating high-quality products that are comfortable, effective, and safe for use in hazardous environments.

The first thing that was done to launch First Line’s marketing efforts was to revamp the company’s corporate logo and brand identity. TriVision’s creative team also designed and developed an entire updated web site for First Line that contains multiple HTML pages, new structured content and layout, video and audio streaming options, and a unified color scheme to compliment the new brand. TriVision also designed and printed First Line’s new line of business stationery and promotional items, including brochures, folders, banners, business cards, letterheads, envelopes, pens, and tumblers. In addition, TriVision is in the process of designing First Line’s product packaging and product photography.

In the recent month, TriVision has been fully engaged in providing design services for First Line’s sub-brands, two of its main products: the AmbuBus and PhaseCore Cooling Vests. Aside from creating the products’ logos and other marketing collaterals, TriVision also produced a high-impact marketing video for the AmbuBus, the world’s first universal retrofit kit for converting buses, trains, and cargo containers into mass-casualty transport vehicles. The video consisted of an on-location shoot and 3D animation.

To view the AmbuBus marketing video produced by TriVision, please click on the thumbnail to the right.

To learn more about First Line Technology and its products, please visit them on the web at www.firstlinetech.com, designed and developed by TriVision Studios.

Iranian superstar, Andranik Madadian, also known as Andy by millions of people around the world, has gained tremendous recognition in the international music industry. Over the last 23 years, Andy has helped build the cornerstone of Persian Pop Music. With his distinctive voice and avant-garde style of Persian music, Andy has created his own unique place in music history. Andy has generated a new fusion of sounds that combine traditional Middle Eastern instruments with the Western world’s drum and bass, guitar and modern technology, infused with elements of Rock and Roll. His global sound embraces many exotic influences, including lush Arabic modes and African rhythms, combined with Spanish guitar licks and western dance music. Despite the government’s ban of his music in his native country of Iran, Andy’s fan base is still into the millions worldwide, from Iran to countries in North America, Europe, Asia, Canada and Australia.

Born to Armenian parents in April 22, 1958 in Tehran, Iran, Andy graduated with a music degree and began his career in Persian music by forming a duo band with Kouros. Their first album was released in 1986 and over the next five years, Andy and Kouros took Persian Pop music to the next level through production of high-budget music videos with conceptual storylines. In 1992, Andy and Kouros went their separate ways and Andy continued to stride the steps of success, through release of one his mega hit albums titled "Beegharar". Altogether, Andy has released 15 albums since the start of his solo career, each one more successful than its predecessor. 

Andy’s latest masterpiece, a live performance of his sold-out concert at the Kodak Theater in Hollywood, California was released on CD/DVD in March of 2008 and was acclaimed by a wide audience. The concert is shot using eight different High Definition cameras and mixed using 5.1 Dolby Surround Sound, which was an extraordinary production and accomplishment for the Persian music community.

Throughout his music career, Andy has won numerous awards and appeared on major television networks like CNN, ABC and NBC, not to mention had features on Billboard Magazine and People. Andy has been awarded Best Armenian International Singer of the year four times and recently won two CAC (Central Asian Music Awards) for "Most Popular Singer" and "Best International Singer." In addition, he has acted on feature films, including DreamWorks Pictures’ "The House of Sand and Fog", which was nominated for three Oscars in 2003.

In January 2009, TriVision Studios was one of the marketing and promotion companies that helped promote Andy in his "Celebrating Diversity" concert in Washington, D.C. TriVision provided both print and online promotion and dissemination services to help Andy advertise to the Afghan and Persian communities in the Washington Metropolitan area.

To read more about Andy and his music, visit his official web site at
www.andymusic.com.

An implementing partner of USAID, DAI (Development Alternative, Inc.) is a global consulting firm that provides social and economic development solutions to businesses, governments, and civil societies in developing and transitioning countries. DAI's mission is to make a difference in the world by helping societies and economies become more prosperous, more just, more secure, more stable, more efficient, and better governed.

In a recent ad campaign, TriVision Studios designed and fabricated billboard signs for DAI, which were disseminated in different provinces of Afghanistan, including Kabul and Mazhar-e-Sharif. Billboard advertising and dissemination is part of a growing trend in major cities of Afghanistan.

Since 1970, DAI has worked in 150 developing and transition countries, providing comprehensive development solutions in the areas of crisis mitigation and recovery, democratic governance and public sector management, agriculture and agribusiness, private sector development and financial services, economics and trade, HIV/AIDS, avian influenza control, and water and natural resources management.

To read more about DAI and its activities inside Afghanistan and other countries, visit their web site at www.dai.com.

The Best Design is in its Simplicity...it's Complicated.

Good design means keeping it as simple as possible. An effective design, despite its apparent simplicity, is not achieved randomly or by chance. One of the great principles of graphic design is simplicity, and while it seems effortless to achieve, it is far more complicated than one may think.

Simplicity in art, also known as visual economy or minimal design, is omitting all non-essential or un-important elements and details, which don't truly contribute to the essence of the overall composition in order to emphasize what is important.

The notion of simplicity in design is derived from Minimalism, an art movement which is identified with developments in post World War II Western Art and as a reaction against the complicated Abstract Expressionism of the mid-twentieth century. In simple design tactic, the most necessary components are arranged to create a sense of extreme simplicity. The artwork is reduced to showcase only its necessary elements not only to serve a visual purpose but also to be functional. For example, a basic element such as a line can serve two purposes. First, its purpose is to separate the subject field into different planes. Secondly, it serves as a minimal boundary or border to place the next most necessary component in the work of art, hence creating a balance between the positive and negative space.

In essence, the human eye is a menace to clear sight. The more components there are in a design, the busier the artwork looks. In other words, more is less and less is more. Placing less on a canvas means the eye gravitates only towards that object, thus creating an effective and more meaningful design.

YouTube, an Essential Tool for Online Marketing

The giant video sharing web site, YouTube, is becoming a massively popular tool for online marketing. Companies, large and small, are using YouTube as a viable tool to promote and advertise their products, services and events. For those not familiar with YouTube, it is a free social media web site where one can upload video clips online and also view millions of other videos. It is estimated that 100 million videos are being watched on YouTube every day, including professional movie and TV clips and music videos, as well as amateur content. It is no surprise then that Google, the Internet’s biggest search engine, has purchased YouTube for $1.65 billion dollars, which by far was the most expensive purchase in its history.

Given its massive attractiveness, innovative marketers look at YouTube as a perfect opportunity to showcase their offerings to the public, at little or no cost. It’s not very difficult to increase the popularity of a video on YouTube. The more people view a video, the higher its ranking grows, and the higher the video’s ranking grows, the closer it gets to the top page (or home page). In addition, YouTube offers special methods to promote your video by allowing your video to appear alongside natural search results when people search for similar content. Although not free, using such methods can be very effective in helping your video gain higher visibility and a more targeted audience.

Without a doubt, YouTube has played a huge role in how videos are being displayed, shared and promoted online. Online marketers not only use YouTube and other video distribution channels to promote the newest trends, but also their latest products lines, services, events or even a simple link to their web site. This helps generate more traffic to their web site, which in turn, can help boost sales and revenue.

Using video marketing to promote products and services online is a growing trend that is essential for every business and organization. Nowadays, more and more people are going to YouTube instead of Google when they want to be informed, entertained or to simply pass time. This creates an ideal opportunity for marketers to promote their message to a broad and/or targeted audience anywhere in the world.

With its 12,000 square feet of studio space, combined with its video production and marketing capabilities, TriVision Studios has created an environment for its clients to get all their online marketing and dissemination needs under one roof. To get detailed advice on how to use YouTube or other online video marketing tools to best benefit your company, organization or event, contact one of our online marketing advisors by emailing us at info@trivision.tv or calling us at 1.888.600.5528.