The Homaira Rahman Foundation (HRF) is a non-profit humanitarian organization with the mission to advance positive change for orphans of Afghanistan. Founded in April 2009 by family and friends of the late Ms. Homaira Rahman (1982 – 2008), HRF recognizes the need to preserve and protect a child’s right to unimpeded development with an emphasis on education.

HRF’s mission includes fulfilling an orphan’s basic physical and psychological needs, supporting orphanages in lesser developed and resource constrained regions, securing the resources necessary for a quality education, developing a professional and knowledgeable teacher corps, creating an educational infrastructure with viable and sustainable assistance program, and facilitating the construction of schools and learning centers.

On September 22, 2009, HRF is planning to hold its official launch event at George Mason University’s Arlington Campus in Arlington, Virginia at 7:00pm. The foundation invites the public to attend and take part in this formal introduction of HRF and its mission to support Afghanistan’s most vulnerable – its orphans.

As a partner of HRF, TriVision Studios has supported the organization by providing marketing, design and printing services for the foundation, in addition to creating and developing its website, HRFcares.org.

The core of HRF’s success relies on the generosity of donors and volunteers. To donate or learn more about HRF and its September 22nd launch, join its Facebook page or visit www.HRFcares.org.

Policy is a new restaurant and lounge that is quickly gaining momentum in the capital city of Washington, D.C. Located within the stretch of the famous U Street Corridor on the corner of 14th and T St., Policy is taking center stage in jazz legend, Duke Ellington's old neighborhood, and emerging as one of the most talked about restaurant-lounges to hit D.C's most vibrant neighborhood.

With its grand opening in spring 2009, the restaurant-lounge is divided between three floors, each under a different theme. The first floor, the policy of love, is decked out with red vinyl booths and slick, crimson lighting; the top floor the policy of liberty is beautifully tagged with graffiti walls and ornamented with bright chandeliers; and the basement the policy of truth is reserved for private dining. Policy’s food menu consists of a cutting edge list of multicultural cuisine with crosses between India, Italy, and the U.S.

Named as the “District of Obama”, the nexus of the White House nightlife has shifted towards the restaurant-lounge’s diverse neighborhood, where White House staffers often book their events at Policy.

TriVision Studios has been involved with Policy’s custom printing services and has decided to feature it as this month’s business success story. Policy and TriVision are planning to work together on different marketing and creative projects. To visit Policy on the web, please go to www.PolicyDC.com.

On July 24th, 2009, Sonu Nigaam, often referred to as India’s finest and most renowned playback singer, kicked off his Explosion 2009 U.S. Tour at George Mason University’s Patriot Center before thousands of dazzled fans and music lovers. Joining him on stage were playback singer Sunidhi Chauhan and female rapper, Hard Kaur.

TriVision Studios was involved in marketing and promoting the show, as well as the production of its TV spot and posters which were disseminated online and on television.

Sonu Nigaam’s tremendous fame at the age of 35 has reached global success among millions of music and Bollywood fans around the world. Widely known for providing playback singing for popular movies like Kal Ho Na Ho and Kabhi Alvida Naa Kehna, the iconic superstar is recognized for his versatile voice and excellent range of emotion.

As well onstage, was his partner on the tour female superstar Sunidhi Cauhan, best known for her singing in the movies, Dhoom and Parineeta, who charmed the crowd with her upbeat singing and high vocals. The third performer of the night, Hard Kaur, India’ first and only female rapper got the crowd on its feet with her lively rapping and dancing. Kaur, who debuted in 2007 with her single “Glassy”, was recently signed by Eminem’s label, D-12 on her solo album’s track “Desi dance”.

The dynamic trio put forth successful concerts on this first joint tour together, taking place in 11 different U.S. cities. To view a video clip from the concert, please click here:
www.youtube.com/trivisionstudios/sonu

To watch the video ad, please visit www.trivision.tv/sonu.

Marketing on Social Networking Websites

It is not an understatement, to say the least, that social networking websites like Facebook and Twitter have changed the way many of us stay connected. It is also fair to state that this has transformed the information superhighway into a two-way street for communication between customers and businesses.

Social networking is a great way to build traffic on a website with less work than it typically takes to become ranked in search engines. Competing for traffic with other websites through search engine optimization can be time-consuming, not to mention more costly. Social networking websites can help business owners expand their customer base, drive their business goals, and collect customer feedback without spending cash.

Fan pages are Facebook’s latest way to allow businesses and organizations create a space of their own on the giant social network. As simple as a status update on Facebook (or for that matter, Twitter) can let “fans” or members of a group start talking about a certain topic that relates to the business. For example, a restaurant can change its status by writing “XYZ Restaurant is bringing brunch to the menu as a Mother’s Day special.” This, in turn, can result in a forum between people commenting about brunch and Mother’s Day. Obviously, the benefit the restaurant gets from this is the link created on customers’ minds between Mother’s Day and the restaurant, which in turn can generate more business.

Updates can also include notifications about other items on a Facebook page, including uploading a new photo album from a recent event, a flyer or coupon for a new product or service or sending an invite for an upcoming show. All of these incidents create a “buzz” and keep people in the loop of the company’s activities. Like a company website, social networking sites can be a wonderful vehicle to communicate with customers. Most importantly, it lets customers interact and feel included with an organization.

Another way to market on social networking sites is by purchasing ads, which allows a company to reach the exact target audience to lure them to their website or fan page. According to Facebook, the number of advertisers using the Facebook self-serve ad platform has more than tripled in the last year and is expected to grow even more in coming years.

TriVision Studios has taken advantage of social networking websites by creating pages on Facebook, Twitter and Myspace. TriVision understands that these sites provide more exposure to the company, increase traffic on its website, and keep the public informed on its services and activities. To visit TriVision’s social networking pages, please click on the thumbnails below: