Marketing Trends

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The iPhone Phenomenon

Considered one of the most functional and consumer-oriented products of today's tech savvy world, the Apple iPhone stands as the corporate symbol of the digital multimedia age.

 
TriVision Studios

Kabul Felez Relaunches in Afghanistan

In recent years, TriVision's parent company, Kabul Felez International, a leading manufacturer of office furniture and industrial steel construction, has once again reestablished its facilities in Kabul, Afghanistan.

 

 

Originally founded in 1968, Kabul Felez is well-known for its longevity and success. With its headquarters in the capital city of Kabul, for over 35 years the factory managed a modern production facility, equipped with state-of-the-art production equipment and over 200 personnel, including engineers, architects, carpenters, metal workers, designers, market researchers, and a sales team. Some of Kabul Felez's past clients included high government institutions, such as the Education Ministry (schools), Ministry of Defense (military), Interior Ministry (police), and the Health Ministry (hospitals).

 

In 1993, due to the security upheaval in Afghanistan, the factory's operations came to a halt. Shortly after, the facility was looted and burnt down. It wasn't until after 2002 that Kabul Felez slowly started its reinstallation back into the country. Today, with its already established history and reputable name, Kabul Felez once again continues to offer services to the Afghan government, as well as the private sector, nongovernmental organizations (NGOs) and international financial institutions (IFIs). Some of its current projects include work for USAID, the American Embassy in Afghanistan, AISA, World Bank, ISAF, European Commission, UNDP, Chemonics International, RANA Technologies, and Kabul International Airport.

 

 

Based on the company's experience and understanding of the Afghan market, Kabul Felez designs products to meet the unique needs of the country's schools, universities, government offices, health care facilities, businesses and residences. Its products include desks, chairs, cabinets, mobile furniture, bed frames, steel structures, and other furniture items and accessories.

 

As TriVision's parent company, Kabul Felez and TriVision have been able to combine their experience and history to work together under joint projects. TriVision Advertising has provided much of Kabul Felez's marketing and creative media to help with its re-launch, including its website and the design and print of its marketing collaterals. Likewise, Kabul Felez has fabricated much of TriVision Advertising's billboard support structures which are now being displayed at the Kabul International Airport and elsewhere around the country.

 

 

Although currently active, the factory is still under construction to fully expand its product line and services. To read more about Kabul Felez and the journey of its reestablishment in Afghanistan, visit www.kabulfelez.com.

TriVision Studios

Live Webcasting & Video Production for U.S. Navy

TriVision Studios was awarded and successfully completed a bid for video production and live webcasting for the United States Department of Navy "Change of Command" ceremony in the Washington Navy Yard.

 

Webcasting is the transmission of linear audio or video content over the Internet. It is a way to broadcast streaming video to showcase live events, seminars and other business or organizational functions within an infinite audience reach, in real time or on demand.

 

Following U.S. Navy Regulations, a commanding officer who is about to be relieved of command will, at the time of turning over command, calls all hands to assemble. The change of command ceremony, which is rich in naval tradition, is quite formal. The turnover of a Navy command is the formal passing of responsibility, authority, and accountability of command from one officer to another.

 

TriVision Studios provided consultation and pre-production planning for this event that was shot and broadcast live via intranet to other Navy departments and vessels throughout the globe. The production included live multi-camera video coverage of the ceremony, on-location live switching, wireless transmission of video to a server facility, video compression, and live streaming/webcasting of the content for US Navy's intranet.

 

With the use of the latest technology, TriVision's staff was able to plan and execute the project smoothly and effectively.

 

To find out more about TriVision's webcasting and video production capabilities, email us at info@trivision.tv or call us at 1.888.600.5528.
TriVision Studios

Rebranding Diamond Geeks

Diamond Geeks is a 24-hour computer solutions company that provides on-site, telephone, and online support. Its fully certified technicians are well-trained in listening and offering solutions to customers' technology needs by either serving as a one-time solution source or a "technology department" tailored to each customer's requirements.

 

TriVision was approached by Diamond Geeks to design and develop its high impact, multi-page custom website, as well as initiate its branding and marketing agenda. The website included high impact web pages, a flash banner with photo collage, a video "intro" piece on the homepage, a "shopping cart" for purchases, sub-level links, and form sheets for data submission.

 

Diamond Geeks' logo was also created by TriVision, as well as the design of its brochures, postcards, flyers, folders and business cards. In addition, TriVision provided photography services of Diamond Geeks' personnel and facilities, which were used for their website and marketing materials.

 

To visit Diamond Geeks on the web, please click here: www.diamondgeeks.com

 

 
Did You Know?

Analog Out, Digital In

 

The transition from digital to analog television is quickly becoming widespread and will soon expand to almost 50 countries around the world. While eight countries have already made the switch, about 39 other countries including the United States are still in the process of making the transition from traditional analog broadcasting over to digital television.

 

Digital television (DTV) sends and receives moving images and sound through digital or distinct signals, while in contrast analog TV uses analog or continuous signals. In the United States, although the original date was in February, the FCC has now set June 12, 2009 as the date that all analog transmissions will cease and over-the-air broadcasts will be solely digital.

 

There are several advantages to DTV over analog. First and most important is that digital channels take up less bandwidth. This means digital broadcasters can provide more digital channels in the same space, provide high-definition television, and supply other non-television services like multimedia or interactivity. Additionally, digital television transmission will allow for a more extensive level of fluidity in viewer programming.

 

In order to switch from analog to digital, consumers will either need to purchase a digital converter box to view digital programming from their old televisions or purchase a television with an internal digital tuner device.

 

Though this switch is beneficial on account of its complicity with public service organizations while concurrently allowing a more diverse range of programming options, it will nevertheless make analog televisions with antenna attachments obsolete unless certain steps are taken to ensure the transition process is accurately met. Although the digital switchover has not fully taken place in the United States, most full-powered television stations are already broadcasting with both analog and digital signals.

Marketing Trends

The iPhone Phenomenon

 

Considered one of the most functional and consumer-oriented products of today's tech savvy world, the Apple iPhone stands as the corporate symbol of the digital multimedia age.

 

After Apple upgraded iPhone's network connectivity to 3G in 2008, the company has witnessed the iPhone become a cultural near-phenomenon. Much like when Apple pitched its Mac as a "computer for the rest of us," the iPhone is the cell phone for those who hate cell phones. Having always been a customer-focused company, Apple has recognized that convergence is key – customers these days want everything in one hand-held unit – phone, computer, Internet, music, video, camera, games, map, you name it.

 

Apple's iPhone has set a new benchmark for the mobile industry by combining an intuitive user interface with an array of clever, entertaining and functional applications, found at Apple's iTunes store. Having an application for almost anything, from checking up-to-the-minute weather to live GPS mapping, a variety of games, and even the capability to access hundreds of radio stations across the country, not only has the iPhone changed the way we look at cell phones, it has also made so many of life's everyday tasks literally a button away. Since the launch of the App Store in July 2008, iPhone applications have been downloaded more than 800 million times, with over 25,000 applications currently available in the iTunes store.

 

It is not an overstatement to say that Apple's iPhone has fundamentally changed the face of the digital multimedia and mobile industry. Apple's iPhone (and iPod) has not only been able to successfully establish a massive and growing market presence, but according to some may also have run quite possibly the BEST marketing and promotion campaign EVER in history.

 

 

Despite being labeled a "consumer" product by critics, Apple's launch of enterprise software, as well as employee demand, are helping open corporate America's door to the iPhone. TriVision has issued iPhones to all its employees in order to enable its staff to communicate more efficiently, respond faster to clients, share design concepts, videos and music, as well as take advantage of iPhone's growing applications for business.