Once again, for the November issue of Billboard Magazine, a publication known for its weekly top Billboard music charts and extensive coverage of the music and entertainment industry in the United States, TriVision Studios has designed a 4-page spread for its client, the Real Hip-Hop Network (RHN).

The spread features an in-depth look into RHN’s history and mission to be a television network dedicated exclusively to all things hip-hop. RHN’s selling proposition is to challenge the genre’s negative image, replacing it with the essence of its artistic form, and putting a positive yet real spin on the way the world experiences hip-hop music and culture.

It was not long ago that TriVision had also done the photography and design of the front and back cover pages of Billboard’s February 2nd, 2008 Issue. Other full-page ads for RHN designed by TriVision, have also appeared regularly on Billboard Magazine throughout the past year.

Please click here to read the full PDF version of this 4-page Billboard Magazine spread.

One of the emerging talents in Afghan music, Mamoon Eshaq, has made a notable entry into an ever-growing pool of Afghan artists. With his stylish, upbeat music and powerful lyrics sung in Dari, Pashto and Hindi, Mamoon has gained a remarkable edge over many newcomer artists. His debut album in 2005, “Island of Roses”, was proven to be a major success, helping Mamoon’s fame perpetuate ever since. After the launch of his first album, Mamoon has performed in many concerts and special events all throughout the United States. He has also produced many music videos from this album, many of which play regularly on Afghan television networks worldwide.

TriVision Studios has worked closely with Mamoon since the earliest days of his career. As the company behind the design, manufacturing, and promotions of his album, Island of Roses, as well as the creation of his famous “ME” logo, TriVision helped Mamoon gain momentum at the peak of his musical profession. Over the years, TriVision has also done many of Mamoon’s promotional campaigns, which included design and print for his concerts around the world.

Currently, TriVision Studios is working on Mamoon’s much awaited album, titled For Your Eyes which is set to be released by New Year’s 2009.

To read more about this rising star, please visit Mamoon on his official website, www.mamoonmusic.com, designed and developed by TriVision Studios.

LanceSoft is a certified global IT services company that selected TriVision Studios to provide creative event production services for the company's holiday party. With the production of a high-impact video presentation, large projection screens, video projectors, photography, dynamic lighting, sound system and video coverage, TriVision not only created an exciting ambiance with fun and energy, but also captured the LanceSoft employees in a powerful video presentation that emphasized the company's mission and team work.

Founded in 2000, LanceSoft provides advanced information technology solutions and consulting services to a host of corporate clients, including a clientele that ranges from small/midsize companies to Fortune 1000 enterprises. Today, LanceSoft operates out of fifteen locations in the US, Europe, Asia Pacific, and India with three offshore development centers in India and an offsite development center and its headquarters in Herndon, Virginia.

To read more about LanceSoft, please visit them on the web at www.lancesoft.com

Click here to view one of the video presentations.

15% OFF EVENT PRODUCTION With Free Consultation

TriVision will work closely with your team on events ranging from company parties to new product launches. We are equipped to help you plan and manage corporate events that may benefit your organization in many ways: raising your organization’s profile, increasing awareness among your target market, meeting with prospects in a more congenial setting, and rewarding your employees. We can help organize your next event on-location or at our 12,000 sq.ft studio facility.

• Video Production
• Photography
• Sound System
• Creative Lighting
• AV Production
• Event Planning

To learn more about our event production services, please email us at sales@trivision.tv or call our toll free number to speak to a TriVision representative. Mention this newsletter and get 15% OFF any event production service starting from the month of December through January 15, 2008.

The Emergence of High Definition (HD) Digital Cinematography

As digital acquisition technology continues to improve, it is safe to assume that high definition (HD) cinematography will continue to gain widespread acceptance.

While the benefits and drawbacks of high definition video versus film is still a debated issue, digital cinematography cameras sales have surpassed that of mechanical cameras in the classic 35mm format.

Digital cinematography is the process of capturing motion pictures as digital images, rather than on film. Digital capture may occur on tape, hard disks, flash memory, or other media which can record digital data.

Beginning in the mid-1990s, a digital cinema revolution was occurring from the bottom up with the introduction of Sony's DCR-VX1000, whereas the digital MiniDV format began to emerge. MiniDV basically offered much greater quality than the analog formats within the same price range. While its quality was not considered as good as film, these MiniDV camcorders, in conjunction with non-linear editing software that could run on personal computers, allowed a large number of people to begin making movies who were previously prevented from doing so because of the high costs.

In May 2002, Star Wars Episode II: Attack of the Clones became the first high-profile, high-budget movie released that was shot on 24 frame-per-second high-definition digital video, using a Sony HDW-F900 camera.

With the advancing pace of digital technology, many mainstream Hollywood movies have now been shot digitally, such as Sin City, Jumper, Superman Returns, and episodes II and III of Star Wars, to name a few. In addition, many vendors have brought products to the market, including traditional film camera vendors like Arri and Panavision, new vendors like RED and Silicon Imaging, and companies which have traditionally focused on consumer and broadcast video equipment, like Sony and Panasonic.

Today, cameras from companies like Sony, Panasonic, JVC and Canon offer the consumer market a variety of choices for shooting high-definition video with less than $10,000 worth of camera equipment. At the high-end of the market, there has been an emergence of cameras aimed specifically at the digital cinema market. These cameras from Arri, Panavision, Grass Valley, and Red offer resolution and dynamic range exceeding that of traditional video cameras, which are designed for limited resolution and dynamic range of broadcast television.

It seems likely that despite current resistance on the part of some in the industry, digital technology will eventually be similarly successful in the feature film acquisition and theatrical exhibition markets as that of the markets for digital photo cameras, digital video tape formats, digital audio work stations and other digital acquisition categories.

The Effects of Internet Technology on the Marketplace

When you read or talk about how the marketplace is changing, it’s generally linked to the Internet, or the technology that connects people to the Internet.

The Internet has redefined how businesses conduct their sales and marketing, as well as changed methods of the overall operations of a business.  The Internet has also affected how consumers research and buy products and services, how people search and apply for jobs, and even what is sold.

What did Google start out “selling” anyway? Nothing. And Craigslist stays afloat without charging anything for classified ads (although, that’s starting to change in Craigslist’s bigger cities).

Who would have thought that Wikipedia would render your parents’ Encyclopedia Britannica set useless? Wikipedia is not only as accurate as Encyclopedia Britannica, but is also over a hundred times larger.  Consumers also make recommendations to each other and discuss pros and cons of products and services online in ways that were never possible before. Now, you can compare notes with people across the country, or even across the ocean. Homebuyers no longer have to consult realtors to browse available houses.

What do all of these changes mean for the marketing industry?  Plenty. These days, blogs are more popular than forums or product review websites, and anyone can have a blog. It’s up to the marketer to find out what consumers are saying about your company on these blogs, and to either give out info that consumers need, or do damage control and correct the record when bloggers get something wrong about their brand.

Your company should already have some sort of web site. A blog is the next logical step. However, in addition to just having a blog, you should also be keeping closer track of the traffic to your blog. You need to have good visitor metrics and uncover ways to find out the kinds of people who visit your blogs. You should also think about video blogging, as that’s something becoming more popular, as well.

If you can’t increase your marketing budget to include Internet ads and newer technology, then you need to allocate your budget to include these tactics. Traditional marketing techniques like brochures, postcards, and billboards still need to be used in addition to the newer marketing tactics. And if you can afford it, tweaking traditional tactics, like a traditional billboard sign, into an electronic billboard is a great way to get consumers’ attention while integrating technology and conventional marketing.