TriVision Buzz | August Issue 2008



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		Real Hip-Hop Network
		Real Hip-Hop Network (RHN), the first 24-hour premium television network dedicated exclusively to all things hip-hop, has entered an exclusive marketing and production partnership with TriVision Studios, utilizing TriVision’s years of marketing experience in online, print, and broadcast media. The network puts a positive yet REAL spin on the way the world experiences the Hip Hop culture, thus defining the way people look at the music and lifestyle. TriVision revitalized the corporate identity of RHN with the creation of their brand, logo design, collaterals, web site, and other promotional items. The TriVision creative team used bold, eye-catching designs to send a compelling message, and created a multimedia package to communicate the essence of RHN to its target audience. RHN has also utilized TriVision's studio facility for most of its productions / post-productions, and as a core location for meetings and events. Click the thumbnails to see photos of TriVision interviewing some of today’s top hip hop artists like Rihanna, Akon, Neo, and Mario. To learn more about RHN, visit their website at www.rhn.tv, designed and developed by TriVision Studios.
		Farhad Ghafoor
		Farhad Ghafoor, well-known for his Dari and Pashto songs about the national unity of Afghanistan, has become an inspiration to Afghan people around the world. His latest album, Hamwatan, is a fusion of diverse musical elements of the world including Spanish, Arabic, American, Indian, and Afghan music. TriVision Studios is the official production and publicity agency behind Farhad Ghafoor’s work, which includes doing his worldwide promotions, the design and development of his official web site, and the design and production of his Hamwatan album. TriVision has also produced and directed his top rated music videos “Nedaa” and “Chashmaan-e-Tu”, which are currently broadcast internationally on several television stations. Throughout his work, Farhad Ghafoor demonstrates originality and a “new style” which has opened warmth to the hearts of his growing fan base. He has appeared on a number of national and international newspapers, magazines, radio, and TV programs. To watch Farhad Ghafoor’s videos produced by TriVision, please click on the links below. http://www.youtube.com/watch?v=y_rmL8_rclY http://www.youtube.com/watch?v=Y597Kv5o75A
		Sarak Khumar Electronics
		One of the leading electronics importer in Afghanistan, Sarak Khumar is another case in point for TriVision’s trail of successful branding strategies. Located in the heart of Kabul City Center, Sarak Khumar (formerly known as Suhrab Electronics) has been in business since 1995, selling a variety of technology products, including the latest selections in mobile phones, computers, cameras, plasma HD televisions, iPods, DVD players, and a wide array of electronic equipment and accessories. In 2003, the company expanded, opening a location in Dubai, allowing Sarak Khumar to bring more of the latest brands and advanced technologies to the demanding consumer market in Afghanistan. With one of its locations in Kabul, TriVision Studios created a brand identity for Sarak Khumar, providing it a definitive corporate image and establishing it as a trademark. From creating the company’s logo, to designing and printing all its business stationery, advertisements, and billboard signage, TriVision has been able to capture the true essence of branding, in an area that is still relatively new to the idea of strategic marketing. TriVision is also responsible for the web development and maintenance of www.Sarakkhumar.com, and has produced Sarak Khumar’s TV commercial, to be broadcast soon on major Afghan television networks. Click here to watch TV spot.
		Elegance Decor
		In 2003, the three managing partners of Elegance Décor had a vision. They saw themselves starting their own furniture company and one day having a reputation in the industry for being one of the best. Five years down the road, the team at Elegance Décor has not only fulfilled that dream, but has been recognized by the U.S. Small Business Association as one of the region’s top furniture galleries, winning the 2008 award for having excellent customer service, as well as achieving outstanding marketing in the Chantilly / Fairfax area. Located in the Washington, DC Metro region, this modern furniture gallery serves mainly the residential and commercial markets. Specializing in some of the more unique and eclectic furniture and accessories currently available, imported mostly from Europe, Elegance Décor integrates striking design, tasteful colors and functionality to any space. What sets Elegance Décor apart from other furniture galleries is the attention and detail paid to each customer’s taste. Elegance Décor serves its clientele by offering on-location, one-on-one interior design consultation, making furniture shopping a true experience. TriVision Studios has served as a strong supporter, as well as a marketing company for Elegance Décor from day one. Having initially created its logo and corporate identity, TriVision has continued to supplement ED with consistent marketing materials, from colorful mailers to designing the website, and producing print, online, and television advertisements. Elegance Décor’s commercial spots produced by TriVision has been running actively on major networks, such as MSNBC, CNN Headline News, HGTV, and E! Entertainment. Click here to watch one of their commercials. To visit Elegance Décor online, click here www.elegancedecor.com
		Corporate Seminars at TriVision
		TriVision Studios’ spacious studio facility has become a core location for one of the highly respected and reputable business education seminar programs. Gazelles provides executive team education for mid-size to large businesses looking to expand and stay on the cutting edge of today’s competitive landscape. Founded by author Verne Harnish, Gazelles’ seminars feature some of today’s top business minds as guest speakers in subjects ranging from the art of negotiation to customer service and secrets to successful sales and growth. Its most famous course, called Rockefeller Habits, has helped businesses reach multi-million dollar sales goals. TriVision Studios’ 12,000 square feet studio facility was the optimal choice for these seminars because Verne was looking for a modern-contemporary all-in-one production studio, atypical of what a hotel would offer. With its location only minutes from Dulles International Airport in the Washington DC metro region, TriVision is also convenient, considering most of the seminar participants are top executives who fly in from all over the country to attend the 2-3 hour or sometimes all day sessions. In addition to providing the studio space for the seminars, TriVision has also provided audio visual services to accommodate Gazelles’ growing multimedia programs. To learn more about the company, visit www.gazelles.com.

	15% Off Studio Rental Receive 15% OFF your regular studio rental rates valid until September 30th, 2008. TriVision’s custom-built studio, located in Chantilly, Virginia near Dulles International Airport, offers 12,000 square feet of space, making it ideal for live performances, special events, music videos, and chroma-key productions. The modern design and spacious environment makes the studio equally conducive for hosting seminars, doing interviews, and/or complex audio and video productions. Some of our studio features include a full stage set, chroma-key set, solid white and black backgrounds, lighting grid, professional audio/visual equipment, and a variety of additional lighting, backgrounds, and props. Our talented staff is prepared to assist you with your event/shoot, or you can also simply rent the space and manage the event yourself. Choose TriVision Studios to serve as your backdrop for live performances, seminars or special events. To discuss rates and availability, and to schedule a tour of our facility, contact info@trivision.tv

	Cohesion by Color Did you know that sixty percent of all buying decisions are based on a product’s color? Color is a concept essential to the selection and elongated success of any single product. It becomes an essential part of the branding process because it is the first thing the eye sees and remembers, thus relating it immediately to the product. What do you see when you think of a strawberry? Better yet, when given the option in a grocery store to purchase a red strawberry or a brown one, which would you choose? From the color of a new company’s logo, to the schematic way that color is applied to the company’s website and stationery, color immediately becomes an essential aspect of brand cohesion. A company should always aim for continuity or a single “theme” across applications of the company colors. The intelligent treatment of color across company assets allows for a more memorable brand experience for the consumer, as well as a measure of professionalism for the company. Color is a powerful tool that establishes a connection between itself and the viewer. It is an element of the design process that can capably give a company personality while simultaneously inciting an association between a parent company and a product or subsidiary company within the mind of the consumer. Paying attention to the color used within a brand can help that brand develop meaning and distinguish itself from its competition. It is important for companies to evaluate the extent to which their products or services are being served by color, and how color is being applied to promote overall unity of their brand.
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