Case Study: SMILES AT FAIRFAX CORNER

www.smilesatfairfaxcorner.com

Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles. The lead doctors at the practice were looking for a new name to brand their practice, a name that would better represent their clinic and mission. Lead doctors, Dr. Riaz Rayek and Dr. Tara Zier, contacted TriVision to help refresh their brand.

Branding, Marketing Collaterals & Web

TriVision collaborated with the doctors to create the new name that best reflected their mission. With the new brand name came the need for a new logo, website, business stationery, and marketing collateral. TriVision provided design and printing services for the entire rebranding process including the revamp of its website. The process included multiple staff photo shoots at the clinic by professional TriVision photographers, used for the website and marketing materials.

Video & Photography Solutions

TriVision also produced video and photography services for Smiles. The videos ranged from customer testimonial video to doctor interviews, a highlight reel of the staff, and an office tour. TriVision set up a full-day, nine-hour, on-site shoot which took place in the Fairfax Corner Smiles office space. TriVision was responsible for the post-production phase as well, which consisted of capturing, editing, and converting the material into high resolution quick time formats, along with creating motion graphics. Additionally, TriVision conducted a photo shoot of their office and supplied Smiles with up to 800 professionally retouched photos. The photos included indoor and outdoor shots of the office, plus individual and multiple group shots of the FC Smiles staff.