Case Study: Pace Global

www.PaceGlobal.com

Pace Global, a SIEMENS company, is a leader in energy consultancy that focuses on developing and implementing strategies to make firms use energy in the most efficient and profitable manner. For more than 35 years and in over 60 countries, Pace Global has helped organizations maximize value and manage risk by offering a unique, integrated perspective their clients have come to trust. Pace Global has supported the development, acquisition, and financing of over $100 billion of energy assets worldwide.

Branding, Web Solutions & Internet Marketing

Through working closely with Pace Global in initial stages of updating their previous website, TriVision uncovered opportunities to present a more cohesive and unified brand, centered on their services by their respective geographical locations.

The Pace Global website required a complete overhaul. TriVision created a website that better leveraged their different locations and respective services through a reorganization process. By creating sub-brands for each geographical location, TriVision helped reorganize the company’s list of services which enhanced their overall internal structure. During this process, Pace Global realized that their communication efforts with their clients, like their website, needed to exemplify the same consistent messaging and aesthetics theme as their website. By implementing internet marketing tactics, such as SEO and social media monitoring to help better understand their client needs, Pace Global and TriVision collaborated to craft Pace’s new corporate messaging. Creating online videos to place on their social media platforms as well as on their website, helped disseminate their corporate message in a more effective manner. In addition to these digital communication efforts, most of the printed media that Pace Global had utilized before were also revamped and reprinted to fit the new brand image created by TriVision.

Pace Global Corporate Video

The new communication efforts were well received from the internal Pace Global team, as it helped employees get an even better understanding of Pace Global’s services, which ultimately helped them craft better pitches to their clients. The robust multi-lingual website and revitalized brand re-energized Pace’s image globally.

 

 

CLIENT SUCCESS STORIES

 
 Bill Cates, Referral Coach International  Silke Duke, Imagination Learning Center
 Dave Jacobs, BDI    Riaz Rayek DDS MS, Smiles at Fairfax Corner
 

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