Case Study: CHEVROLET – GENERAL MOTORS

www.chevrolet.com

General Motors has regained the title of world’s largest automaker less than two years after emerging from bankruptcy. As its flagship brand, Chevrolet set a record by selling nearly 4.8 million vehicles in 2011. Chevrolet, through its regional marketing firm, contacted TriVision to produce a series of testimonial-style video commercials which would provide an interactive Chevy experience for potential customers.

Video Production Solutions

Video & Multimedia Solutions

The TriVision team met with the client and put together a production plan that included multi-location video production and a dedicated team of editors and production crew to complete the project successfully. The crew traveled to various Chevy dealerships in the Washington, D.C. Metropolitan, throughout the ten days of production to capture testimonials of satisfied customers at each location. The videos were creatively designed to be versatile and easily integrated within any marketing campaign that Chevy enforces. TriVision creatively shot and edited all of the videos in HD. Each of the final video was about 45-60 seconds in length.